Aside from introducing the new Chevrolet Colorado High Country Storm model, Chevrolet is also showcasing the Silverado and the classic 1960 Apache pickup truck, an important part of Chevrolet’s heritage.
All three vehicles embody the distinctive features of Chevrolet pickups. Each vehicle tells a story of Chevrolet’s 100-year experience in pickup manufacturing and the creation of some of the top pickup models today.
The Story of Chevrolet Pickup Trucks
Almost a century ago, Chevrolet introduced its first pickup truck. In 1918, Chevrolet started producing the Series 490 Light Delivery and the Model T truck in Flint, Michigan, USA.
What Chevrolet created back then was more than just a truck; it became a legacy over the past century. Continuously innovating, Chevrolet has always been dedicated to the goal and passion of creating the best pickup trucks with optimal performance. As a result, Chevrolet has always received enthusiastic support from truck enthusiasts and customers worldwide.
Currently, many older Chevrolet trucks still operate well, a testament to GM’s commitment to producing high-quality vehicles. Today, all Chevrolet models are produced based on GM’s global Built-In Quality principles and integrated quality processes to ensure the durability and reliability of every vehicle.
The new Chevrolet Colorado was launched in 2016 in Southeast Asia. The 2018 version is the latest generation in Chevrolet’s 100-year history of pickups.
Milestones in Chevrolet Pickup Truck History
The Chevrolet Model 490 half-ton Light Delivery from the 490 Series features stiffer rear leaf springs. It was a light, agile, and fuel-efficient pickup truck for small businesses emerging across the United States during the post-World War I boom.
The 1922 Chevrolet Canopy Truck was produced using the chassis of the 490 Series passenger car. The truck had a 3-speed optional transmission coupled with a 4-cylinder engine with a low camshaft (OHV – overhead valve) and a covered cargo area.
The 1930 Chevrolet Roadster had a 2-seater cab and a bed behind it.
The Advance Design Series (1947-55) was GM’s all-new pickup truck model after World War II. The 1955½ version was the first to feature a small-block V8 engine. This engine was also used in the Corvette. The Advance Design Series laid the foundation for Chevrolet in the truck segment. It was the truck born when GM and America resumed operations after the war.
The Task Force Series (1955-59) Task Force pickups included the Apache and Cemeo models, which were the first personal pickup trucks from GM. With two-tone paint and upholstered seats, the Cameo had a stylish appearance and shared many design elements with the classic Chevrolet Bel Air sedan.
The 1961-64 Corvair 95 Rampside brought a whole new concept to the pickup truck segment with a side door and foldable double-hinged ramp that created a walkway. The Rampside was different from previous truck models and demonstrated GM’s ability to innovate.
The 1970 El Camino introduced a new concept to the pickup truck segment with an open truck bed instead of a conventional pickup bed.
The C/K Series (1960-99) The 1988 version of the C/K pickup had a significant impact at that time and influenced the popular sport utility truck trend from the ’90s to the present day. The Colorado High Country Sport Edition recently introduced is a prime example.
The Chevrolet S10 (1982) was the first compact pickup truck produced by Chevrolet and replaced the larger C/K pickup series. The truck offered improved fuel efficiency and a more convenient size for owners.
The Silverado Series (1999 – current) The 2001 Silverado with the Duramax 6.6-liter diesel engine set new records for horsepower, torque, and fuel efficiency, helping GM increase its market share threefold in 2002. The Duramax engine was produced in Thailand and exported to North America for the Colorado model.
The 2002 Avalanche introduced a distinctive feature with its integrated cab and 1-panel system, which opened up the area from the cab to the bed. The rear doors could also be removed. This was a significant step in innovation for the pickup truck segment.
The Holden Colorado (2012 – 2016) was produced in Thailand and sold to the Australian and New Zealand markets in June 2012. The truck became extremely popular in Australia, making Australia the leading market for Rayong’s imported Colorado.
The Chevrolet Colorado High Country (2015) features a rugged and muscular design with a modern flair. The Chevrolet Colorado conquers all terrains with its powerful towing capabilities, thanks to the new Duramax engine.
The Chevrolet Colorado (2016 – present) is the most renowned midsize pickup truck from Chevrolet and plays a significant role in enhancing Chevrolet’s reputation globally. Some Colorado models feature the Duramax engine, which has received numerous prestigious awards.
The Chevrolet Colorado ZH2 (2016 – present) is produced for military purposes, operating on rugged terrains with minimal noise and heat emission. The removable Fuel Cell Power Pack (EPTO) allows for off-grid power supply in remote areas without electricity. With the ZH2, Chevrolet continues to push the boundaries of innovation for its pickup trucks.
The Chevrolet Colorado High Country Storm (2017) is currently produced in Thailand and is Chevrolet’s flagship pickup truck. Its attractive and masculine design, along with its superior performance, makes the Colorado High Country Storm the ideal vehicle for both daily commuting and heavy-duty transportation. For the Thai market, the Colorado High Country Storm package enhances functionality and performance with the new Blue Me Away color option.
Anh Quan (Trithucthoidai)
