Toyota Yaris Cross takes off in Southeast Asia’s second largest car market

Over the past 7 days, more than 5,000 customers from Thailand have placed orders for the Toyota Yaris Cross - a positive sign for this compact SUV model.

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Toyota Yaris Cross has officially made its debut in the Thai market on October 5th, following Southeast Asian markets such as Indonesia, Cambodia, the Philippines, and Vietnam. “Slow but steady,” this B-segment SUV has quickly achieved success in the second largest automotive market in Southeast Asia.

Specifically, after 7 days of its launch, 5,168 Thai customers have placed orders for the Toyota Yaris Cross. This is not surprising as Thai people currently have a high enthusiasm for hybrid vehicles. In the Thai market, this B-segment SUV only uses a hybrid powertrain and does not come with a petrol engine like the models in Indonesia or Vietnam.

Specifically, the Toyota Yaris Cross in Thailand is powered by a 4-cylinder 1.5L petrol engine, producing a maximum power of 91 horsepower and a peak torque of 121 Nm. The engine is combined with a powerful electric motor of 80 horsepower/141 Nm, a lithium-ion battery, and an E-CVT transmission. In total, this hybrid powertrain generates a maximum power of 111 horsepower. The car has 3 driving modes: Eco, Normal, and Sport.

Although using only a hybrid powertrain, the Toyota Yaris Cross in Thailand is significantly cheaper than the one in Vietnam. In this market, the car is offered in 3 trim levels: Smart, Premium, and Premium Luxury, with prices ranging from 789,000 to 899,000 Baht (approximately 521 – 593 million VND). The respective figures for the Toyota Yaris Cross in Vietnam are from 730 to 850 million VND.

Similarly to the model for Vietnam, the 2024 Toyota Yaris Cross in Thailand is also equipped quite comprehensively even in the standard version, with full-LED headlights that automatically turn on/off and follow the road, full-LED taillights, LED daytime running lights, LED front fog lights, and 17-inch one-tone alloy wheels.

Standard version of the Toyota Yaris Cross in Thailand

Standard version of the Toyota Yaris Cross in Thailand

In contrast, the mid-range Premium version of the car adds 2-tone sporty 17-inch alloy wheels. The highest Premium Luxury version is equipped with 18-inch alloy wheels, welcome lights integrated into the exterior rearview mirror and the power-operated tailgate with a trunk sensor.

Inside the car, the Toyota Yaris Cross in Thailand features synthetic leather seats, manually adjustable 6-way driver seat, a 7-inch multi-information display, a 10-inch infotainment touchscreen, wireless Apple CarPlay/Android Auto support, electronic parking brake, temporary brake hold, automatic air conditioning, PM2.5 air filter, rear passenger air vents, 2 front USB ports, 2 rear USB ports, a smart key, and a push-button start in the standard version. Meanwhile, the top-of-the-line version adds an 8-way power-adjustable driver seat, wireless smartphone charging, a Pioneer 6-speaker sound system, and a panoramic sunroof with power sunshade.

Interior of the Toyota Yaris Cross in Thailand

Interior of the Toyota Yaris Cross in Thailand

However, unlike the car in Vietnam, the standard version of the Toyota Yaris Cross in Thailand is lacking active safety features (ADAS). Instead, this version only comes with 6 airbags, rear parking sensors, an ABS system, electronic brake-force distribution (EBD), brake assist (BA), electronic stability control, traction control, hill start assist, and a reverse camera.

From the Premium trim level onwards, the car is equipped with adaptive cruise control, automatic headlights, forward collision warning, lane departure warning and prevention, lane keeping assist, front sensors, front cameras, blind-spot warning, rear-cross traffic alert, and throttle control. For the top-end version, the 2024 Toyota Yaris Cross also adds a 360-degree camera and tire pressure monitoring system.

Active safety features only available in the 2 premium versions of the Toyota Yaris Cross in Thailand

Active safety features only available in the 2 premium versions of the Toyota Yaris Cross in Thailand

In its first month of sales in Vietnam, the Toyota Yaris Cross achieved a total of 180 units sold. Although not very high, this number is still quite promising considering the car was just launched in Vietnam on September 19, 2023, along with its relatively high price in the segment.