For many people, taking care of their car themselves is a hobby. However, what to use for car care, how to care for it correctly, right – is a question that makes many people confused.
Auto Finesse – over 20 years of development in car care industry
Formerly known as “JB Valeting Service”, around 1999 a van traveled throughout London, Hertfordshire, Essex and neighboring areas to provide mobile car wash and valeting services. Thanks to the quality service and dedicated cleaning, JB’s business grew and gained the opportunity to care for luxury and super expensive cars.
With the experience of being a professional car cleaner, in 2005, JBS Valeting changed its name to Auto Finesse and focused on the niche market of car care. By the beginning of 2011, Auto Finesse launched 7 specialized products for basic car care at home.
Next, in 2013 marked a memorable development milestone for the brand, when Auto Finesse officially expanded globally, entering European countries, the US market, and Asian countries, spanning from Thailand, Malaysia to Australia. By 2017, Auto Finesse’s production facilities had reached an area of over 1.1 ha to be able to supply nearly 4,000 units of products daily.
After successfully being on shelves at Halfords car convenience store chain in Europe with more than 1,000 facilities in 2018, Auto Finesse continued to organize a series of car care training sessions in 2019 for both car enthusiasts and professional car valeting teams.
In 2020, Auto Finesse continued to develop and expand into new markets across Europe and Asia, despite the complex development of the Covid-19 pandemic globally. And by 2022, Auto Finesse officially arrived in Vietnam, bringing users the opportunity to experience professional and premium car care products at home.
Auto Finesse product line – simple, effective, high-quality
Unlike mass-produced industrial products, Auto Finesse-branded products are all handcrafted with the most meticulous finishing, ensuring high quality when reaching consumers.
Not originating from a car cleaning chemical manufacturing company, Auto Finesse was developed from the experience of a car care expert. Therefore, the products are very close to consumers and meet the criteria: safe, easy to use, and, most importantly, can still achieve high efficiency.
All Auto Finesse products imported to Vietnam are genuine and directly imported from the UK, instead of being produced and imported from a third country, to ensure the best quality.
Total – Specialized interior cleaning solution
The versatile interior cleaning and cleaning solution labeled Total can be used on all car interior surfaces from plastic to leather, synthetic leather, rubber, fabric, and carpet. The product can be reused many times without damaging the interior surfaces like other multi-purpose cleaners on the market.
The multi-purpose Total solution has a special foaming agent that can handle various types of stains, difficult and diverse stains, both organic and inorganic, such as: oil, food, coffee, mold, soil – grass, mud, sunscreen, and silicone-based adhesives…
For light stains, simply spray Total solution on a soft cloth and wipe the stained area. Then use a dry cloth to wipe again.
For stubborn dirt, you can directly spray the Total solution on the surface area to be cleaned, then wait for 2-3 minutes for the active ingredients to penetrate and take effect. Then, scrub with a soft-bristle brush and wipe with a dry cloth.
For fabrics and upholstery materials, you should directly spray the Total solution on the stain until saturated and wait for 1-2 minutes. Use a soft brush, short bristles to scrub the dirt-covered surface area. Then use a dry cloth to wipe off any remaining dirt.
For carpet floor mats, you need to thoroughly vacuum before cleaning. Next, spray the Total solution directly on the dirty area until the surface is damp. Wait for the active ingredients to penetrate for about 1-2 minutes. Wet the soft, short-bristle brush in a bucket of water and scrub the stain. Finally, rinse the carpet with clean water.
The Total multi-purpose solution products have a light, pleasant, and natural fragrance, providing comfort for users.
SPRITZ – Cleaning and maintaining plastic materials solution
Unlike the multi-purpose Total solution, Spritz is a product that cleans and maintains specifically for plastic, Vinyl, and rubber materials. After spraying, the Spritz solution creates an anti-static layer, helping the material surface to be naturally shiny and reducing dust accumulation.
Thanks to its water-based formula, Spritz solution is easy to use, and it also provides UV protection, protects the interior, prevents fading, and leaves a natural matte finish on the surface, dry to the touch.
The usage of the Spritz solution is similar to the Total product: Spray directly on the surface and wipe with a small fiber cloth or spray onto a small fiber cloth and wipe the surface that needs to be cleaned.
The Hide Leather Cleanser and Hide Leather Conditioner duo for leather materials
Leather materials are not only found on luxury cars, but they are also increasingly appearing on regular car models and require specialized care to maintain durability, provide elasticity, comfort over time. Auto Finesse’s Hide Leather Cleanse product can remove dirt from leather seats and leather-wrapped areas such as dashboards, door panels, steering wheels, armrests…
Users can rest assured to use Hide Leather Cleanse on all types of leather: from aniline leather (natural leather that has been tanned and untreated with an additional protective layer), semi-aniline leather (leather that has been coated with a light-colored protective layer on the surface), and Nappa leather (synthetic leather).
Especially, in addition to being used for cars, Auto Finesse’s Hide Leather Cleanse solution can also remove stains from dye transfer on jeans, scratches on shoes’ surface, and some stains on handbags. Also similar to Total or Spritz products, users should shake the solution well before using.
Together with Hide Leather Cleanse, Auto Finesse provides the accompanying product Hide Leather Conditioner, which has the ability to restore natural oils, soften and restore the original leather color, as well as provide long-term leather protection. The product can create a breathable layer, helping the leather material from drying and preventing discoloration, especially for light-colored leathers. The product can be used well on all types of leather, such as aniline, semi-aniline, and Nappa leathers.
Like its “sibling” Hide Leather Cleanse, the Hide Leather Conditioner cream can be widely applied not only to car interior but also to care well for other leather-covered objects, such as handbags, sofas, shoes…
How to use: pour a small amount onto a cloth and apply it to the entire leather surface until completely covered. Then let it dry for a few minutes and wipe with a clean cloth to create a natural satin layer. Note that the leather material should be cleaned with Hide Leather Cleanser before applying the Hide Leather Conditioner oil.
WIPE OUT – Cleaning and disinfecting solution, eliminates mold, bacteria…
Similar to the Total multi-purpose solution, the Wipe Out product is suitable for cleaning many different types of stains, but it has a milder effect. The Wipe Out solution is supplemented with disinfecting agents that can kill bacteria, mold, and viruses. Even the Corona virus can be killed by 99.9% after only 30 seconds of spraying the product on the surface – according to the manufacturer’s announcement from Auto Finesse.
Similar to Spritz, Wipe Out product provides an anti-static layer for materials, helping to naturally shine the materials and reduce dust accumulation on the surface. This is really a useful product in the context of the ongoing pandemic with complex developments.
How to use the Wipe Out solution is similar to the Total product: Spray directly on the surface and wipe with a small fiber cloth, or spray onto a small fiber cloth and wipe the surface that needs to be cleaned and disinfected.
All of the above Auto Finesse products are packaged in spray bottles with a capacity of 500ml (except Hide Leather Conditioner which is packaged in a squeeze bottle with equivalent capacity), convenient for users.
In addition, the Auto Finesse product line also comes with various soft fabric towels and a soft-bristle brush, making car care at home more convenient and efficient.
Furthermore, Auto Finesse also provides customers with other specialized car care products – such as a product set specifically for car windows, including: Caramics Glass Cleaner, Vision Glass Polish, and Crystal Glass Cleaner – helping to improve visibility and safety when driving in rainy, foggy, and high humidity conditions – which are very common in Vietnam.
Real-life experiences have shown that the products in Auto Finesse’s car care solution pack truly bring efficient cleaning results. In addition, the product line also makes car care process easier and more practical to perform. However, for deep and stubborn stains, to achieve the best quality, car owners should still bring their cars to professional car care centers with complete machinery and well-trained technicians.
Anh Phan (Tuoitrethudo)
