Toyota delays Wigo launch, dealership assures customer deposits

Many agents have reported that the postponement of Wigo's launch by Toyota Vietnam has almost no impact on the plan to deliver cars to Vietnamese customers.

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The official introduction of Toyota Wigo 2023 to the Vietnamese market on May 24th as initially planned cannot be carried out. Photo: TMV.

As reported by Zing, Toyota Vietnam has confirmed that the official introduction of Toyota Wigo 2023 to customers in Vietnam on May 24th cannot proceed as scheduled.

At this time, Toyota Vietnam has not provided specific reasons for the delay in launching the A-segment model in the Vietnamese market. The Japanese automaker only explained that the reasons were due to some objective factors and that the new launch date would be announced later.

In an exchange with Zing, a sales consultant at a Toyota dealership in Ho Chi Minh City stated that Toyota Vietnam’s postponement of the Wigo launch plan does not significantly affect the delivery of this A-segment hatchback model.

“In fact, the Toyota Wigo is still not available at the dealership. Even at the deposit stage, the sales staff and the dealership confirm to customers that the delivery time is only an estimate, all depending on the timing of the launch event decided by Toyota Vietnam,” the person revealed.

This staff member also stated that they have already informed the group of customers who placed a deposit about the delay in launching the Toyota Wigo 2023, as planned, and confirmed that the delivery of the car will be later than the original timeframe.

Previously, many dealerships stated that the quantity of Toyota Wigo 2023 that could be delivered to customers in Vietnam immediately after the launch event had been fully reserved. The red and orange colors of the Toyota Wigo received a lot of attention in its second return to the Vietnamese market.

As reported by Zing, Toyota Wigo was initially planned to officially return to the Vietnamese market on May 24th after nearly a year of suspension due to not meeting the Euro 5 emission standard.

In the next launch to conquer the Vietnamese market, the Toyota Wigo will be equipped with valuable features such as new LED headlights, blind-spot warning system, rear cross-traffic alert feature, alongside electronic stability control and hill start assist.

Toyota Wigo 2023 anh 1

Highlights of the Toyota Wigo 2023 in the Vietnamese market.

Due to its numerous upgrades in terms of equipment and exterior, it is predicted that the Toyota Wigo 2023 will have a higher listed price than the previous generation by about 20-30 million VND. The official price of the Toyota Wigo 2023 will be announced during the market launch ceremony in Vietnam.

Before being withdrawn from the Vietnamese market, the Toyota Wigo was an A-segment model imported directly from Indonesia and distributed in Vietnam with two versions, with listed prices of 352 million and 385 million VND, respectively.

In the A-segment car segment, the Toyota Wigo used to compete with the Hyundai Grand i10, Kia Morning, Honda Brio, and VinFast Fadil. In the first half of last year, the sales of the Toyota Wigo in the Vietnamese market plummeted, and it officially dropped out of the sales charts in the last month of the second quarter.

At present, the A-segment car segment in Vietnam is only a competition for sales between the Hyundai Grand i10 and the Kia Morning. However, in this comeback, the Toyota Wigo, along with its two direct competitors, also faces significant pressure from adjacent segments such as the B-segment sedans, small urban SUVs, affordable MPVs, and even cheap mini electric cars.

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