Ford Ranger – Value Depreciates When Purchasing, Devalues When Selling

The Ford Ranger is often subject to an additional cost of “beer and nuts” of tens of millions of VND. Photo: Vinh Phuc.

According to Zing‘s survey, at the time of launch, customers who want to buy a Ford Ranger have to pay an additional cost of 50-100 million VND for “beer and nuts” to arrange for early delivery. Meanwhile, in the second-hand market, the price of the used pickup model is in the sharply decreasing group.

Additional cost of “beer and nuts” of tens of millions VND

At the end of 2022, the Ford Ranger was subject to a price increase of tens of millions of VND due to a prolonged chip shortage. Many customers at that time had to pay an additional cost of 50-60 million VND, buying accessories even though the dealer had previously promised not to include “nuts”.

Sharing with Zing, Mr. L.H. (HCMC) said he had to pay an additional 60 million VND to receive the white Ford Ranger XLS 4X4 AT model at the end of last year. According to Mr. H., the salesperson at the dealership informed him that the delivery time would be extended if customers do not purchase additional accessories.

“If I hadn’t bought the accessories, I would have received the car only this year, so I had to accept it,” Mr. H. added.

The Ford Ranger Raptor 2023 currently has a “beer and nuts” cost of about 50 million VND. Photo: Boi Ha.

At the time of 2018-2019, the “beer and nuts” cost of the Ford Ranger was higher than 150 million VND. In particular, many customers who ordered the Ford Ranger Raptor were notified of accessory prices of up to 200 million VND, bringing the total on-road cost of the pickup model to nearly 1.6 billion VND.

Recently, Ford dealerships have also accepted deposits and scheduled deliveries of the Ford Ranger Raptor 2023 from the end of April this year. The “beer and nuts” situation continues to occur, but the cost is slightly lower due to the decrease in customer buying power.

When contacting a Ford dealership in HCMC, the salesperson there said Raptor 2023 is quite scarce compared to the demand, so customers need to place deposits and purchase an accessory package worth 20-50 million VND.

“The Ford Ranger Raptor 2023 will arrive in early May, but the stock is limited. Customers can place deposits and purchase additional accessories for the dealership to arrange early delivery,” the staff added.

Used pickups price drop

Customers need to spend an additional tens of millions to 200 million VND to quickly own their favorite pickup truck. When they have the need to resell, the Ford Ranger in the second-hand market does not have a good price retention compared to other competitors in the same segment.

According to Zing‘s survey, the 2022 Ford Ranger used models were priced at about 937 million VND on the Cho Tot Xe platform in the first quarter of 2022, but now they have dropped to less than 800 million VND.

On the oto.com.vn platform, these 2022 models also have prices ranging from 548-745 million VND depending on the version. Compared to the listed prices, this figure is lower by about 200-300 million VND. After adding up the price difference, customers will “lose” about 400-500 million VND if they resell this pickup model after a year.

The 2019 Ford Ranger is resold for less than 530 million VND on various used car trading platforms.

For older models such as 2018 or 2019, the Ford Ranger also faces a deep depreciation if the “beer and nuts” situation occurs at the time when the stock is scarce. On the Cho Tot Xe platform, the 2019 Ford Ranger XLS 4×4 is now priced at only about 500-540 million VND. Therefore, owners will lose about 400-500 million VND if they have to bear an “additional cost” of about 100 million VND at the time of purchasing a new model.

Meanwhile, Ford Ranger’s competitors also experience price depreciation, but only ranging from 100-350 million VND as they are not subject to the “beer and nuts” fee.

Specifically, the 2022 Mitsubishi Triton used models are listed and sold on the oto.com.vn platform with prices ranging from 570-696 million VND. The Mazda BT-50, after a year of use, is also resold on this platform with prices ranging from 565-640 million VND, which is lower than the listed price by about 200 million VND.

The Isuzu D-Max Type Z 4×4 version of the 2022 model has become available for sale on various social media groups with prices ranging from 700-730 million VND. This version is currently listed by the manufacturer at 880 million VND, not including on-road costs.