According to the Interbrand’s list of the World’s Most Valuable Brands in 2023, Toyota continues to be the most valuable brand in the automotive industry.
This is the position that Toyota has held for over 10 years. At the same time, this Japanese automaker is also the 6th largest brand globally, behind technology giants including Apple, Microsoft, Amazon, Google, and Samsung.
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Compared to the previous year’s ranking, Toyota’s position remains unchanged. Meanwhile, Mercedes-Benz has surpassed Coca Cola to rank 7th. BMW has also climbed 3 spots, from number 13 in 2022 to the 10th position this year, just above Tesla.
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Other automotive brands in Interbrand’s TOP 100 ranking include Honda (27), Hyundai (32), Audi (45), Porsche (47), VW (50), Ford (51), Nissan (63), Ferrari (70), and Kia (88). The positive business outlook of Ferrari and Porsche has helped these two sports car manufacturers achieve impressive growth, ranking up 5 and 6 spots on the list respectively.
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Interbrand is a renowned global consulting firm specializing in brand management, with its headquarters in the United Kingdom. This is the 24th consecutive year that the company has released the list of the Most Valuable Brands in the World since 1999. Interbrand’s brand evaluation method is based on criteria such as the financial performance of products/services, the role of the brand in the purchasing decision process, and the brand’s strength in ensuring the company’s future revenue.
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Thái Sơn (Tuoitrethudo)
Reference: Carscoops
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