Pon Holdings, the multinational private conglomerate, will officially take over the import, sales, and after-sales activities for the Audi brand in Vietnam.
With maximum support from Audi AG and the existing shareholder of Audi Vietnam, Mr. Tran Tan Trung, Pon has acquired the majority stake of Automotive Asia – the official importer of Audi in Vietnam, and Liên Á Quốc Tế – the official distributor of Audi in Vietnam. Pon will be responsible for the import, sales, and after-sales activities for Audi in Vietnam starting from 1/11/2023 through the authorized dealerships of Audi including Audi Hanoi, Audi Ho Chi Minh, Audi Tan Binh, and Audi Da Nang.
Luxury with a personal touch
“Pon has a true passion for the luxury car business,” said Ferry Enders, CEO of Audi Vietnam. “The rapid socio-economic development of Vietnam translates to an increasing number of consumers with a demand for premium products like Audi luxury cars.”
Pon’s mission is to ensure that the entire customer journey is commensurate with the skill level, quality, and advanced technology that are the foundation of the Audi brand. Pon will focus on providing Vietnamese customers with vehicles that meet their needs, accompanied by premium services, luxury style, and personalization. “With a wealth of experience in the automotive industry, a close relationship with Audi, Pon’s international experience in the luxury car segment, and direct experience in the local market, Pon is full of energy to meet the needs of Vietnamese customers.”
Expertise in mobility
Headquartered in Amsterdam, the Netherlands, Pon was established over 125 years ago and has a long track record of success in the mobility sector. Pon became a partner of Volkswagen in 1947 when the Netherlands became Volkswagen’s first export market. In 1974, Pon became the official importer of Audi in the Netherlands. Pon also represents Bentley, Bugatti, and Lamborghini in this market.
In addition, the company has a strong position in the luxury car market in the United States with a network of more than 25 luxury car dealerships including Porsche, Bentley, Lamborghini, McLaren, Jaguar, Land Rover, Ferrari, Rolls-Royce, and Audi in states such as California, Texas, Missouri, and Arkansas. Since 2020, Pon has been distributing Jaguar Land Rover in Vietnam through Pon Phu Thai Mobility. Pon Holdings also owns the world-leading bicycle company, Pon.Bike, manufacturing and marketing more than 20 iconic bicycle brands worldwide.
Special Audi NOW offers for customers in Vietnam
To mark the next chapter of Audi in Vietnam, Audi also offers customers a range of special deals.
Specifically, customers who purchase Audi vehicles distributed through authorized Audi Vietnam dealerships from now until 29/02/2024 will receive: 01 (one) year of bank interest support; 02 (two) years of comprehensive insurance coverage; 03 (three) years or 50,000 km of free maintenance.
This special offer is available to all premium customers in Vietnam who appreciate the convenience, space, and iconic luxury of Audi vehicles. All Audi models are covered by a 3-year unlimited km warranty and an 8-year or 160,000 km battery warranty. Customers can choose to receive incentives or deduct each package or the entire package from the selling price. 01 (one) year of bank interest support is equivalent to 3.45% of the vehicle value; 02 (two) years of comprehensive insurance coverage is equivalent to about 2.015% of the vehicle value; 03 (three) years or 50,000 km of free maintenance.
TH (Tuoitrethudo)
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