The all-new Renault Kwid urban crossover model is creating a huge buzz in the Indian market. According to Renault, within just 2 weeks of its launch, Kwid has already received 25,000 pre-orders from Indian consumers.
The appeal of this small-sized crossover for first-time car buyers lies in its sporty and versatile design, as well as its affordable price. In the Indian market, the Renault Kwid is priced between 256,968 and 353,000 Rupees, which is equivalent to 87 to 120 million Dong.
Renault also mentioned that the customers who pre-ordered the Kwid come from diverse backgrounds and regions in India. Specifically, nearly 40% of the Kwid customers are under the age of 28. This is not surprising as this age group consists of young customers who are not yet financially able to afford expensive cars.
In addition, 15% of the Kwid customers are women. This can be explained by the fact that the Renault Kwid has a small and attractive design, suitable for urban environments and appealing to women with a soft spot for cute and compact cars.
Furthermore, almost 35% of the Kwid customers come from smaller cities such as Rajkot, Nagpur, Nashik, Jalandhar, and Ludhiana. With its affordable price, the Renault Kwid is undeniably a suitable choice for low-income individuals in these smaller cities in India.
“The game has truly changed. The order numbers demonstrate that the Renault brand has gained recognition among many Indian consumers. The low fuel consumption and maintenance costs have excited and enticed consumers to choose the Renault Kwid,” stated Mr. Sumit Sawhney, CEO, Renault India, in an interview with The Economic Times.
The Renault Kwid is currently available at 175 authorized dealerships throughout India, with plans to increase the number of dealerships to 210 by the end of 2015. Additionally, Renault is also testing dedicated applications and virtual showrooms for the Kwid to reach customers in areas without physical dealerships. According to Renault, there have been more than 230,000 downloads of the Kwid app in India.
Built on the CMF-A platform, a collaboration between Renault and Nissan, the new Kwid offers compact dimensions, with an overall length of 3,679mm, width of 1,579mm, height of 1,478mm, and a wheelbase of 2,422mm. Furthermore, the Kwid has an impressive ground clearance of 180mm, which is suitable to handle the road conditions in India. The fuel tank has a capacity of 28 liters.
The heart of the Renault Kwid is a 3-cylinder, 0.8-liter petrol engine. The engine produces a maximum power of 54 horsepower at 5,678 RPM and a maximum torque of 72 Nm at 4,368 RPM. The power is transmitted to the wheels through a 5-speed manual gearbox. According to Renault, the fuel consumption, tested by ARAI in India, is 25.17 km/l, equivalent to 4 liters per 100 km.
In addition, Renault promises to soon introduce a more powerful 1.0-liter petrol engine and an automatic transmission option for the Kwid.
The top-of-the-line variant of the Renault Kwid in the Indian market comes equipped with power-assisted steering, air conditioning, power-adjustable front windows, fog lights, keyless entry, MediaNAV system with a 7-inch touch screen, Bluetooth connectivity, USB and AUX ports, and optional driver-side airbag.
Renault Kwid: A Budget-friendly Crossover That Tops Sales, Priced at 87 Million VND
In a mere 2 weeks, an astonishing number of 25,000 Indian customers have already made purchases for the remarkably budget-friendly Renault Kwid crossover SUV.
