Automobili Lamborghini announced the opening of the Lamborghini Ho Chi Minh showroom on December 12, commemorating 60 years of the brand’s extraordinary achievements in the automotive industry.
The showroom is located within the Hilton Saigon hotel in District 1 – the vibrant cultural and financial center of Ho Chi Minh City.
The inauguration of Lamborghini Ho Chi Minh, along with the celebration of Lamborghini’s 60th anniversary, marks a memorable new era for sports car enthusiasts in Vietnam.
In its 60-year journey, despite facing numerous ups and downs, Lamborghini has continuously pioneered and overcome limits to establish new standards in the automotive industry. To commemorate this significant milestone, the Lamborghini distributor in Ho Chi Minh City introduces an exclusive digital art piece titled “Lamborghini: Boundless Ingenuity, Timeless Legacy.”
Inspired by Lamborghini’s 60-year development journey, characterized by technological breakthroughs and commercial value, talented artists collaboratively create a vibrant 3D motion graphics artwork, depicting important milestones in the brand’s history and the inauguration of the Lamborghini Ho Chi Minh showroom.
Behind these captivating 3D visuals is the experienced X3D STUDIO team from Singapore, while Vietnamese music producer and DJ, Larria, enhances the masterpiece with captivating sound effects. By skillfully blending the distinctive roar of the Lamborghini engine, elegant Italian musical instruments, and unique Vietnamese traditional musical tones, the artwork creates a rich and immersive audio experience.
With the launch of this multi-sensory experience artwork, guests are treated to a feast of sound and light that retraces Lamborghini’s 60-year journey of formation and development. Alongside the iconic cityscape of Ho Chi Minh City, the artwork symbolizes the convergence of the past, present, and promising future of the brand.
At the event, car enthusiasts and media also had the opportunity to witness the world’s top-performing high-performance SUV, the Lamborghini Urus Performante. Besides its exceptional performance, the SUV impresses with its athletic and contemporary design, featuring flexible driving modes suitable for various terrain conditions.
Francesco Scardaoni, Regional Manager of Automobili Lamborghini in Asia-Pacific, shared, “Vietnam is one of the markets with great potential, and the opening of the Lamborghini showroom in Ho Chi Minh City is a clear testament to the development of Vietnam and the Asia-Pacific market as a whole.”
The collaboration between Automobili Lamborghini and S&S Group, highlighted by the opening of the first showroom in Ho Chi Minh City, honors the values of both brands and promises to bring incredible experiences to car enthusiasts. The new showroom in Ho Chi Minh City eagerly looks forward to welcoming familiar customers as well as modern and dynamic new customers.”
The choice to locate the Lamborghini Ho Chi Minh showroom at the Hilton Saigon hotel is a strategic move to provide sports car enthusiasts, in general, and Lamborghini enthusiasts, in particular, with a space that matches the brand’s status.
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