In recent years, car enthusiasts in Vietnam have been flourishing with many supercars being brought into the country, the latest being the McLaren Elva owned by businessman “Minh Nhựa”. All signs indicate that Vietnam is becoming a potential market for supercar brands.
Not falling behind the development trend, Lamborghini has increased its presence in Vietnam by opening its first official showroom in Ho Chi Minh City. In particular, the opening day coincides with the brand’s 60th anniversary.
Lamborghini Ho Chi Minh was inaugurated on December 12, 2023, located within the premises of Hilton Saigon (District 1).
Due to the heavy personalization factor, the showroom space of Lamborghini Ho Chi Minh is not large, only showcasing 2 iconic models of the brand in this period, which are the Huracan Technica and Urus Performante.
Lamborghini Urus Performante is the world’s leading high-performance super SUV.
The event was attended by Mr. Francesco Scardaoni – Regional Director of Automobili Lamborghini in Asia Pacific (left).
The vehicle display area includes a section for selling fashion accessories and Lamborghini-themed models and toys.
The customer consultation area is located deep inside. Here, users will be able to customize the configuration of the car according to their preferences, from the product line to wheel options,…
Users can also refer to the convertible roof options…
As well as the seat upholstery.
The exterior paint color chart is quite comprehensive, visually represented through metal pieces.
Customers can refer to the options for brake caliper colors, different wheel cap designs,…
Some optional wheels are also displayed for users to easily refer to.
Finally, there is an accessory area for customers to purchase additional items related to the car that enthusiasts may be interested in, such as headphones, carbon mirrors, or travel bags.
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