Toyota is said to be very keen to have its own version of the Jimny and Swift, two iconic models of Suzuki, just as the two carmakers are sharing the Baleno and Glanza, Ertiga and Rumion, and Grand Vitara. However, Suzuki has declined and stated that these two models are indispensable in the company’s DNA and not meant for sharing as selling these models with the Toyota emblem could diminish the iconic status of both the models and the brand. “Toyota wants to badge the Jimny and Swift but we have politely declined,” said a Suzuki insider.
From some perspective, sharing the Jimny with Toyota could bring Suzuki much-needed sales, as Jimny’s sales have been dwindling after the initial excitement has faded. Suzuki India sold only 15,476 units of the Jimny from June to November 2023; in fact, in November, the sales dropped to just 1,020 units. However, despite the lower-than-expected sales of the Jimny, Suzuki has no intention of sharing the sales with Toyota just to boost the sales figures.
“This is akin to asking Toyota to let us use the Land Cruiser badge. These models are the core of our brand’s purpose, not for sharing, and both companies respect that,” said an internal source.
For similar reasons, the Swift is also no exception. However, it is understandable why Toyota, a company that only sells Suzuki’s premium products under its own brand, is interested in acquiring the popular and iconic Swift.
The partnership between Toyota and Suzuki in India, where they share models and platforms, has proven to be mutually beneficial as both Japanese carmakers have successfully capitalized on economies of scale through low-cost engineering activities. This has resulted in both companies having a significantly larger investment portfolio at various price points with steady sales growth.
Anh Quân (forum.autodaily.vn)
Toyota and Lexus Cars Equipped with Standard Automatic Braking System Since 2017
Toyota and Lexus are set to introduce automatic braking systems as a standard feature on almost all of their vehicle models by the end of 2017, which is four years ahead of the recent requirement by the National Highway Traffic Safety Administration (NHTSA) in the United States.
Ford and Toyota collaborate to develop car applications
Ford and Toyota have recently announced their partnership to establish a new joint alliance aimed at focusing on building and developing automotive applications.
STORIES ABOUT 3 JAPANESE LUXURY CAR BRANDS (PART 2)
In the 1970s and 1980s, the idea of “luxury Japanese cars” was still unfamiliar to Americans. However, just a decade later, Americans had to change their perception of manufacturers from the “land of the rising sun.”
Suzuki V-Strom 250 2023 – A Compact ADV for Motorcycle Beginners
After the successful launch of the V-Strom 250 SX in late 2022, Suzuki has recently introduced the 2023 version of the V-Strom. The new V-Strom 250 is priced at 646,800 Yen in the Japanese market, which is approximately 110 million Vietnamese Dong when converted at the current exchange rate.
Toyota unveils two electric car models to debut at the Japan Mobility Show 2023
Toyota will showcase an exhibition with the theme “Changing the future of the automotive industry – Explore your own future” at the Japan Mobility Show 2023 exhibition, which will be held from Thursday (October 26th) to Sunday (November 5th).
