|
The new generation of Toyota Wigo was introduced in late Q1 in Indonesia and will be officially launched in Vietnam tomorrow (6/6). This comeback of Wigo will undoubtedly face many challenges as the entire car market is declining, along with the trend of shifting to SUVs and the emergence of mini electric cars.
What does the new generation of Toyota Wigo need to compete directly with the Hyundai Grand i10 and Kia Morning as well as other competitors in the market?
Adapting to change
The new Toyota Wigo has been introduced in Indonesia. Compared to the old generation that was previously sold in Vietnam, the new Wigo is sportier and more modern. The dimensions promise that the Wigo 2023 will have a more spacious cabin.
Unlike the pre-known design, the equipment on the Wigo when sold in Vietnam includes what needs to be confirmed until the launch. The equipment on the car in each country may vary, this is influenced by many factors such as cost, customer needs as well as the standards in the country where the car is sold.
|
|
Image of Toyota Wigo GR Sport in the Indonesian market. |
According to sources from some dealers, the Toyota Wigo 2023 will have upgrades in the lighting system as well as additional paddle shifters (automatic version), 7-inch TFT screen… These changes promise to help the Toyota Wigo compete more evenly with the Kia Morning and Hyundai Grand i10.
In addition to the above upgrades, the Toyota Wigo also needs to have improvements in safety technology if it wants to make a mark when introduced. The Toyota car should be supplemented with more features such as automatic throttle, hill-start assist, automatic on/off lights… If it has the aforementioned safety features, the Wigo will certainly appeal to customers looking for a Class A car with full support technology.
Pricing is the deciding factor
Before being discontinued in Vietnam, the old generation Wigo had a price range of 325-385 million VND. Despite the upgrades, the Toyota Wigo still needs to find a suitable price range to compete, especially in the context of the declining car market and pressure from many competitors.
The new generation Wigo may have a higher price than the previous model, however, the increase needs to be carefully considered by the Japanese automaker to ensure profitability while still attracting customers. The direct competitors, Kia Morning and Hyundai Grand i10, currently have prices ranging from 369-439 million VND and 360-455 million VND, respectively.
|
|
|
The interior of the new Wigo looks sportier than the old model. |
In addition to the two products in the Class A car segment, the Toyota Wigo also faces obstacles from urban SUVs such as the Toyota Raize and Kia Sonet. The trend of shifting to SUVs in recent times shows that Raize and Sonet will put significant pressure on the Wigo in this comeback.
Not stopping there, the Vietnamese car market in the coming period will have additional mini electric cars such as the Wuling Hongguang Mini or even VinFast’s mini electric car. These will also be fierce competitors to gasoline-powered urban cars priced under 500 million VND.
Components manufacturing plants for Elon Musk’s electric car company
The Cars section brings readers a book titled “Elon Musk – Putting the World on Four Electric Wheels”. In this book, readers can learn about the rise of Tesla as a catalyst for the development of a new automotive ecosystem in California.
Lazy Car Manufacturers: The Least Design-Driven Companies in Vietnam
In an ever-changing automotive market, car manufacturers are constantly striving to find their own unique paths to survive and thrive.
Toyota Hilux: The Ultimate Premium Edition Arrives in Vietnam at an Amazing Price of Nearly 1.1 Billion VND
The Toyota Hilux Adventure 2.8L 4×4 AT starts at 1,077 billion VND, which is about 100 million VND more expensive than its direct competitor, the Ford Ranger Wildtrak.
Rare Audi S8 2020: Exceptional Performance at an Unbeatable Price
The 2020 Audi S8, despite being a rare find in Vietnam, has yet to find an owner even after more than a year on the market with a lowered price.
