According to the PPG Global Color Popularity report – a global supplier of paints, coatings, and special materials, white is the most popular car color in 2021. The paint colors for cars in the past year are as follows: white 35%, black 18%, gray 14%, silver 11%, green 8%, red 7%, beige 4%, and two-tone cars 1%.
So it can be seen that white cars have a higher percentage of buyers compared to all other colors.
In the Vietnamese market, except for customers who prefer to buy cars based on their destiny, sales consultants often recommend customers to buy white cars over other colors. The reason is that this paint color is clean, less likely to show dust, and enhances the appearance and resale value of the car. Used car salespeople also prefer white cars and often buy them at higher prices than other paint colors.
So why is white so popular? Let’s find out in the article below from Tinxe.
White cars are generally priced higher than other colors. White is the most popular and common color, almost every car model has white in its exterior color palette. Many car manufacturers even sell white cars at a higher price than other colors. For example, all Toyota models painted pearl white in Vietnam are more expensive by 8 to 11 million VND compared to other colors. Honda models such as HR-V, Civic, and Accord in pearl white versions are also more expensive by 5 to 10 million VND compared to other colors.
White has a lower heat absorption and reflection property. Therefore, when sitting inside white cars, we will feel cooler, which also helps the car consume less fuel for air conditioning. With the hot weather in Vietnam, combined with the skyrocketing fuel prices, white cars are a wise choice.
White is never out of fashion, from affordable cars to luxury cars. White always gives a modern, trendy, and luxurious feel. Not only in the automotive industry, white is also highly popular in many other fields such as fashion and home decor, thanks to its neutral and easy-to-match color tone that suits the taste of many users.
White cars appear cleaner compared to other colors, except when the owner drives through muddy areas. If it is only dusty due to normal urban traffic conditions, white cars still look relatively clean even after a long time without washing. In addition, if scratched, white is better at hiding imperfections and is less noticeable compared to darker colors.
White cars are associated with a sense of elegance and are always in trend.
White symbolizes brightness, purity, and is therefore chosen for wedding dresses and school uniforms. According to feng shui, white belongs to the Metal element, and its energy is dry, bright, fresh, and clean. At the same time, white also symbolizes completeness in both beginnings and endings.
White is the most favored color by car buyers and is less likely to lose value when resold. Furthermore, white cars always look new and attractive and do not age like some other colors.
Why are white cars preferred by used car dealers?
White cars are the top choice for car buyers, surpassing other colors in popularity. In fact, they make up 35% of all vehicles produced in 2021.
