Official price reduction for Toyota Yaris Cross: An opportunity for many customers to own a B-segment SUV

New Attractive Selling Prices

After about 4 months since its launch, Toyota Vietnam announced the new selling prices for Yaris Cross on January 2, 2024, reducing from VND 73-80 million, specifically from VND 650 million for the petrol version and from VND 765 million for the Hybrid version. With this price reduction, Yaris Cross becomes more accessible to many customers, especially young families looking for a modern, convenient, and safe B-segment SUV.

With impressive sales achievements, only in November and December 2023, Yaris Cross sold 1,092 and 1,558 units respectively, entering the top 10 best-selling cars in the Vietnamese market.

Since its launch, Yaris Cross has won over many Vietnamese customers thanks to its beautiful and sophisticated appearance, combining the rugged and powerful features of the RAV4 and the modern and elegant characteristics of the Corolla Cross. This B-segment SUV uses LED lighting system to enhance visibility and add a touch of luxury to the car. Similarly, the front and rear lights are designed with angular and elongated shapes, bringing a unique personality. The wheel arches are accented with plastic cladding. The car is fitted with the largest 18-inch wheels in its segment with contrasting colors to create a strong and dynamic look.

Yaris Cross not only impresses customers with its exterior, but also with its leading amenities in the segment, meeting the increasing demands of young customers. Notable features include the panoramic moonroof with electric sunshade, interior ambient lighting with customizable colors and brightness, which contribute to enhancing the enjoyable driving experience on the road.

The central area with convenient buttons and controls designed towards the driver makes it easy to operate the car, such as 8-way power-adjustable driver’s seat, paddle shifters on the steering wheel (petrol version), 10.1″ floating infotainment screen with smartphone connectivity and voice control, wireless charging, electric parking brake and auto hold, user-friendly automatic air conditioning.

Mr. Nam, 35 years old, in Hanoi: “I am really impressed with the young and modern design of Yaris Cross. I noticed it since its launch and registered for a test drive. After considering that my family only has 3 members, I decided to buy Yaris Cross. In January, the petrol version has a new price of VND 650 million, which is much more reasonable.”

One of the factors that conquers young families alongside the new price is the leading luggage capacity in the segment with a capacity of 471L (petrol version) and 466L (Hybrid version), along with equipped hooks, storage compartments, and LED lighting, bringing convenience to customers.

Mr. Nam also shared: “On weekends, our family often goes back home and travels, so the spacious luggage compartment is a great advantage, helping us comfortably carry food for grandparents or toys and strollers for our baby.”

Toyota Vietnam’s cars in recent years have always prioritized safety systems, with the Toyota Safety Sense (TSS) package equipped on the majority of products. The B-segment SUV is no exception when it is equipped with 6 airbags and the full range of advanced features of the TSS package, including driver assistance features such as blind spot monitoring (BSM), rear cross-traffic alert (RCTA), lane departure warning (LDA), lane keeping assist (LKA), adaptive cruise control, pre-collision system (PCS),… ensuring maximum safety for drivers and passengers.

Ms. Mai, 30 years old, in Hai Phong shared at the car handover event at the dealership: “I chose Yaris Cross because it has a compact size, easy to move around in the city. Especially, I feel very confident when driving because the car is equipped with many supportive safety features, especially when the roads are crowded or when entering new terrains.”

With its youthful and modern design, spacious interior, convenience, and top safety features in the segment, along with its highly competitive new price, Toyota Yaris Cross is expected to become an ideal choice for families looking for a perfect B-segment SUV, especially when the Lunar New Year is approaching, the family gathering season is coming soon.