Toyota Vios and the subcompact sedans race to cut prices by millions of dong.

Mitsubishi Attrage offers 50% off registration fee in June. Photo: Mitsubishi Vietnam

In June, many B-segment sedans such as the Kia Soluto, Mitsubishi Attrage, and Mazda2 are being offered promotions to boost sales and compete with rivals in the segment such as the Toyota Vios and Hyundai Accent.

Kia Soluto, Mazda2 offer registration fee discount

Thaco Vietnam is currently implementing various promotional programs for all Kia and Mazda models. Specifically, customers who order and complete payment for the Kia Soluto in June will receive a 50% discount on the registration fee.

Specifically, the discount for the Kia Soluto MT Deluxe and AT Deluxe models ranges from 35 million VND, bringing the price of these two models to 400 million VND. The remaining two models also have discounts of 16-25 million VND compared to the listed price of the manufacturer.

The Mazda2 also enjoys a discount of up to 85 million VND for both sedan and hatchback versions. Specifically, the standard sedan version is now priced at 420 million VND, 59 million VND lower than the manufacturer’s listed price. The Mazda2 Premium sedan variant is now priced at 514 million VND.

Mazda2 2022 VIN models are reduced by up to 90 million VND at some dealers. Photo: Hoang Tuan.

When contacting a Mazda dealer in Ho Chi Minh City, the sales consultant mentioned that customers can receive an additional discount of 5-10 million VND if they order the car in June. This is a special promotion by the dealer to stimulate purchasing during this period.

“Customers who order the Mazda2 in June will receive a total discount of up to 90 million VND from the dealer. In addition, the dealer will also give complimentary gifts to all Mazda buyers,” the sales consultant added.

According to the latest sales report from the Vietnam Automobile Manufacturers Association (VAMA), only 385 units of this sedan model were sold, a decrease of nearly 13% compared to the previous month. Kia Vietnam also handed over 82 Soluto units, accounting for 2.2% of the segment’s total share.

Mitsubishi Attrage, Suzuki Ciaz offer substantial discounts

In addition to the popular sedans from Thaco Vietnam, the Mitsubishi Attrage has also joined the promotion race by offering a 50% discount on the registration fee, with a value of up to 30 million VND.

Specifically, the standard version of the Mitsubishi Attrage has been reduced by 19 million VND, bringing the price of this model to 361 million VND. Meanwhile, the CVT Premium variant is now priced at 465 million VND.

According to our survey, some dealers are willing to offer an additional discount of 10-20 million VND to clear inventory of the 2022 VIN models.

When contacting a Mitsubishi dealer in Dong Nai, the sales consultant mentioned that in addition to the 50% registration fee discount program, customers who order the Mitsubishi Attrage in June will also receive an additional discount of 20 million VND from the dealer, bringing the price of the car to 350-450 million VND.

Furthermore, this dealer also offers a package of accessories worth 10 million VND for all Mitsubishi Attrage buyers, including a dashcam and floor mats. The current listed price of the Mitsubishi Attrage ranges from 380-490 million VND, making it one of the most affordable sedans in the Vietnamese market.

Compared to rivals in the segment, the Suzuki Ciaz offers lower discounts despite its low sales performance. According to our survey, customers who purchase the Suzuki Ciaz will receive a complimentary comprehensive insurance package worth 10 million VND and a direct discount of 5 million VND.

Despite its high listed price and limited promotions, the Suzuki Ciaz has not attracted many customers. Photo: Vinh Phuc.

However, a sales consultant at a Suzuki dealership in Hanoi stated that this is a dealer-specific promotion to clear inventory. Therefore, this offer only applies to 2022 production models.

While familiar names such as Toyota Vios, Mitsubishi Attrage, and Kia Soluto are enjoying high discounts, the promotion of Suzuki Ciaz is not attractive in the current sluggish market conditions.

In the first month of Q2, only 4 units of this sedan model were sold, continuing to be among the 10 slowest-selling cars in the market.

Toyota Vios 2023 also offers registration fee promotion

In the beginning of Q2 this year, Vietnamese consumers were also introduced to the Toyota Vios 2023 after a long wait. In June, this sedan model is also being offered promotions to compete with competitors in the segment.

Specifically, Toyota Vietnam has announced a promotion of 50% off the registration fee for Toyota Vios G and E, for both MT and CVT variants, for all customers who place an order and complete payment before June 30.

Toyota Vios receives substantial discounts despite being newly launched. Photo: Duc Tran.

When exchanging with a sales consultant at a Toyota dealership in Ho Chi Minh City, they mentioned that the B-segment sedan is currently being offered discounts ranging from 10-20 million VND by the dealer. According to the sales consultant, customers who purchase the Toyota Vios will enjoy the accumulated benefits of both promotions, resulting in a lower price.

“In addition to the 50% registration fee discount announced by the manufacturer, customers who purchase the Toyota Vios will also receive an additional discount of 10-20 million VND from the dealer and complimentary comprehensive insurance and genuine accessories,” the sales consultant shared.

In the new generation recently introduced in the Vietnamese market, the listed price of the Toyota Vios has been slightly adjusted for the E variants. Specifically, the Toyota Vios is currently listed at around 479-592 million VND. After applying the promotion, the on-road price of this sedan model will be around 486-598 million VND.