VnExpress newspaper hosted the Car Awards 2023 Gala on January 14th.
Car Awards is the leading professional program in Vietnam for voting and honoring outstanding automotive products. It is organized annually by VnExpress newspaper since 2021 to build a reliable and systematic reference source, synthesized from evaluations by top experts and experienced users.
In its third year, Car Awards continues to demonstrate its vision of the most prestigious annual automotive award and the most anticipated one in the year. Its goal is to ensure a tight integration of professionalism and objectivity while being truly close to users and reflecting the most accurate consumer habits in the Vietnamese automotive market.
Car Awards 2023 was officially launched in July 2023 with a series of exciting programs, bringing diverse experiences for consumers and car enthusiasts nationwide:
“Car of the Year” Voting Program – The highlight of Car Awards 2023
Considered the focus of activities in the Car Awards 2023 ecosystem, this year’s “Car of the Year” voting program includes 3 award categories: “Car of the Year by segment”, “New Star”, and “Car of the Year for the whole market”.
Outstanding car models in the Vietnamese market are evaluated by the Expert Panel based on a rigorous scoring system to ensure objectivity and fairness. The Expert Panel consists of journalists and automobile evaluation experts who are highly respected by users.
“Car of the Year by segment”
“Car of the Year by segment” is an award honoring outstanding car models in the overall market and specific segments in 2023. The scored cars must be launched from December 2022 to November 2023. To ensure thorough product experience, car models introduced in the year but have not been delivered to customers or have a limited number of deliveries will not be nominated.
At the same time, to ensure competitiveness, Car Awards will only honor “Car of the Year” in segments with at least three launched cars. By the end of November 2023, there are 6 segments in the Vietnamese market that meet this criteria, including: B-segment sedans, B-segment crossovers, C-segment crossovers, D-segment SUV/Crossovers, small-sized luxury SUVs, and mid-sized luxury SUVs.
The scored cars are evaluated based on over 40 criteria in 7 groups: Exterior; Interior; Convenience; Driving support; Performance; Safety technology; and Operating cost. To be closer to the market trend, this year, the criterion of “sales volume” will be used as an additional indicator for evaluation when cars have the same highest score in their segment or the whole market. The car with better average monthly sales will have an advantage to become the car of the year in its segment or in the whole market.
In the third year, Car Awards 2023 continues to apply the “importance coefficient” formula, reflecting the importance of factors for users’ car purchase decisions. Each criterion is scored from 0-5 (0.5 steps), then multiplied by the “importance coefficient” ranging from 1-3. Accordingly, very important criteria are multiplied by a coefficient of 3, moderately important criteria are multiplied by a coefficient of 2, and less important criteria are multiplied by a coefficient of 1. The coefficients for each criterion will vary between gasoline/diesel vehicles – electric vehicles and luxury cars – standard cars. For example, safety technology has a coefficient of 3 for all types of cars, while interior material has a coefficient of 2 for standard cars and a coefficient of 3 for luxury cars.
Each car model will receive a maximum of 400 points after being scored on all criteria and multiplied by the corresponding coefficients. The car model with the highest score will become the Car of the Year in its segment.
“New Star”
“New Star” receives significant attention from users and car enthusiasts at Car Awards. This is a non-scored category, selected by the Organizing Committee to honor new car models that have made a unique mark in the Vietnamese automotive industry, featuring advanced technologies and highly rated by customers.
“Car of the Year for the whole market”
This is the grand award of Car Awards 2023, selected by the Organizing Committee from the top-ranked car models in each segment, as well as car models in non-ranked segments (with only 1-2 cars launched in the year).
The Jury Board selects the awarded car models based on the following criteria:
Outstanding performance of the product within the segment
Trend update level, triggering demand
Customer accessibility within the segment
The Organizing Committee has the final decision-making role in the event of a tie between two or more car models.
ACCOMPANYING PROGRAMS OF CAR OF THE YEAR AWARDS
Accompanying the “Car of the Year” voting program are a series of attractive activities that attract the attention and participation of experts in the field and car enthusiasts nationwide.
Review My Car – a playground for readers to evaluate their own cars:
Implemented from the end of July 2023 to the end of December 2023, Review My Car has attracted more than 200 entries, becoming the top interactive space on the Xe/VnExpress website.
Through Review My Car, readers from all over the country have brought stories, experiences, comments, and evaluations of the cars they have used. The authors of the top 3 most popular reviews, chosen by readers and highly evaluated by the expert panel, will receive valuable prizes from the Organizing Committee.
Driving Skills – safe driving skills guidance program:
Held from October 2023, Driving Skills is a series of short videos where safe driving experts provide advice on driving skills, laws, and traffic culture from basic to advanced levels. Skills will be advised for street driving, highway driving, mountainous roads, and highways, as well as in various weather conditions, helping users handle situations accurately and ensure safety while driving.
Car Talks – Discussion series on car-related topics:
This is a series of discussion programs organized throughout Car Awards 2023, aiming to discuss topics related to the automotive industry that are of public concern and provide readers with new and useful knowledge in this field. This year’s Car Talks focuses on exploring issues related to the development of electric cars, with the participation of industry experts and consumers.
Car Show – The first Electric Vehicle Exhibition in Vietnam:
This activity took place over 2 days (January 13-14, 2024) at Yen So Park, aiming to provide users with the opportunity to access a variety of electric vehicle models available in the market and learn more about emission-reducing vehicle technologies.
The highlight of the exhibition is the display area of electric vehicles and accessories from brands that own this line of vehicles in Vietnam. It features pure electric vehicle models including VinFast VF 5 to VF 9, ranging from A+ to E-segment; Hyundai’s electric vehicle Ioniq 5; Genesis – Hyundai’s sub-brand with the G80 electric model, first introduced to Vietnamese customers; MG’s electric sports model Cyberster; new brand in the Vietnamese market Haima with the 7X-E model; Wuling Hongguang Mini EV – the smallest and cheapest electric vehicle in the Vietnamese market. In addition, there is a presence of a series of hybrid cars, including Hyundai Santa Fe, Nissan Kicks, Honda CR-V, and Haval H6.
Visitors to the exhibition have the opportunity to test drive dozens of car models, which is an experience that users rarely have before making a purchase decision. At the same time, they can access new and in-depth information about the electric vehicle trend and the most desirable green car models today through sharing and discussions with experts and brands.
The electric vehicle exhibition is not only for people who want to learn and love cars but also a place to connect families and create a playground for children with exciting activities such as camping, remote-controlled off-road racing, creative car drawing contests, throwing rings, and lucky draws with attractive prizes.
The 6-month journey of Car Awards 2023 will be concluded with the Car of the Year Awards Gala – an emotional and vibrant night of honors. The program was attended by representatives of car manufacturers, technical experts, safety experts, experienced users, representatives of businesses in the automotive industry, and the press.
ANNOUNCEMENT OF THE CAR OF THE YEAR AWARDS
After analysis articles and rigorous evaluations, the most prestigious award, Car of the Year, was awarded to the Honda CR-V on the evening of January 14th.
Car Awards 2023 also awarded Car of the Year in the B-segment sedan to Honda City, small luxury car to Mercedes GLC, and midsize luxury car to Porsche Cayenne. VinFast VF 5 is the New Star of 2023.
VinFast VF 6 is the Car of the Year in the B-segment CUV, Honda CR-V is the Car of the Year in the C-segment CUV, and Kia Sorento is the Car of the Year in the D-segment SUV.
TH (Tuoitrethudo)
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