Kia Soul 2015: Unique and Affordable Car Under 500 Million, Spacious and Fun, But Not for Everyone

Imported from South Korea in 2014 by Truong Hai THACO, the Kia Soul has gained popularity among many women for its unique and stylish appearance. Its main competitor is the renowned Ford EcoSport, a high-riding urban SUV model.

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10 years ago, the urban SUV market was still quite underdeveloped, not as popular and strong as it is today. The Mitsubishi Outlander Sport was bland, the Nissan Juke was unique but too expensive and out of reach for most Vietnamese users. The Ford EcoSport was liked by the majority due to its affordable price, but its design was not practical.

Kia Soul possesses a “unique” design, different from the majority of cars on the Vietnamese market at the time of its launch, and is quite picky for users.

Kia Soul is the representative of a “unique” Korean car participating in this segment, imported to Vietnam. With an approximate price of 800 million for the high-end version of Kia Soul, although lower than the Nissan Juke, it is still very high compared to the general level at that time, especially when it was a Korean car.

Similarly to the Nissan Juke, Kia Soul has a quite distinctive appearance with Vietnamese people’s taste at that time, the car has a boxy shape like a Kei car. Diverse colors, novelty in design, especially the vertical taillight cluster along the C-pillar is an impressive highlight in Kia Soul’s exterior. Until now, Kia still maintains this traditional design in the new generation Soul, but this model has not been distributed in Vietnam. Perhaps, part of the reason is that the official distributors understand Vietnamese people’s aesthetic taste.

Kia Soul attracts the attention of women, but men are not interested in this model and often criticize it for being ugly. However, this Kei car-inspired design is very optimized for the interior, with a spacious space for a family of 4 members and luggage behind the car.

Currently, in the used car market, the selling price for a 2014 Kia Soul is around 470 million VND or less, but the quantity is not much. For older models, for example, the 2009 Kia Soul has a selling price below 300 million VND. The price is considered reasonable for a 5-seater high ground clearance car, but most buyers choose higher models, from 2014 to 2016.

Although the interior and exterior of Kia Soul are still quite simple, the driver’s compartment has many mechanical buttons, and the entertainment system is basic, overall, the high ground clearance car has a sturdy appearance. In addition, the car’s amenities are quite diverse, such as 10-way power-adjustable driver’s seat with heating and cooling, automatic air conditioning, automatic headlights, the car has cruise control, start-stop ignition, and 3 driving modes (Normal, Comfort, Sport).

The high ground clearance model is equipped with a 2.0-liter gasoline engine with a maximum power of 156 horsepower, a maximum torque of 192 Nm, and a 6-speed automatic transmission. Compared to current B-segment SUV models, which usually have a 1.5-liter engine, the power of Kia Soul is quite impressive.

Kia Soul is equipped with many safety technologies such as a body stability system, emergency brake assist, electronic brake force distribution, electronic stability control, rearview camera, front and rear parking sensors.

Although the car is 10 years old, the imported origin helps Kia Soul win the hearts of many users who prefer “imported cars”.

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