Porscheโs Head of Styling, Michael Mauer, has shared more details about the development and design process of the electric performance SUV. The latest electric Macan posed some design challenges. The newest model had to retain the brandโs image and familiarity from previous models but still needed enough differentiation to be considered a new model. More importantly, the vehicle needed to be immediately recognizable as a Porsche.
Mauer stated that finding the appropriate balance was achieved by following Porscheโs core design concepts: focus, aerodynamics, and purpose. โEssentially, you could say that these main terms describe what makes a Porsche product different โ which makes the vehicle the โessence of Porscheโ experience for the customer.โ
Within Porscheโs design context, โFocusโ relates to placing the driver at the center of the experience. This characteristic is vividly brought to life in the Driverโs Journey layout, where essential controls are placed closer to the driver. Other examples include the elegantly curved floating screen for the driver and the โminimized modeโ for the digital instrument cluster.
With the continuously changing market trends, smaller brands might consider changing their designs to meet the latest trends and demands. Mauer mentioned that a traditional and reputable brand like Porsche needs to strike a delicate balance between embracing new trends and preserving its heritage.
โThe idea is to carefully consider trends and influences as well as to scrutinize whether they are fitting with the brandโฆ In Asia, digital elements in cars play a very important role โ a more upbeat overall design compared to the European perspective. What does that mean for Porsche? The result is that we carefully consider these requirements. At the same time, I strongly believe that Porscheโs worldwide popularity is thanks to its clear brand DNA and long-established tradition,โ he added.
Mauer admitted that this runs the risk of being called outdated and out of touch. But if we look at the iconic 911, which has been developed over six decades, most generations of sports cars have brought a modern and timeless feeling due to this unique approach. Porsche always errs on the side of caution in its design. Even the latest Panamera (a completely revamped model) doesnโt look much different from its predecessor. 
If you wonder why the Macan EV doesnโt look different from the ICE-powered models, it is a deliberate move by Porsche, according to Mauer. โA Porsche is still a Porsche โ and even an electric Porsche is a sports car within its segment. From this perspective, it makes sense that we donโt abandon the proven Porsche design DNA. Without revealing too much, the new Macan is clearly a Porsche โ and a Macan โ at first sight.โ The Macan EV will be unveiled on January 25th in Singapore.
Son Pham (forum.autodaily.vn)
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Among the dozens of supercars that gathered over the weekend, there were many stunning vehicles, each with its own unique modifications. The majority of these cars happened to be Ferraris, with nearly 8 of them present.
Can you guess which Porsche supercar is hidden under this cover? Prices range from $2.5 million to $3.5 million.
The sight of Trung Nguyenโs rescue vehicle carrying a covered luxury car with the Porsche logo on it, travelling from Ho Chi Minh City to Dak Lak, has captured the attention of many people. They are curious about what kind of car it is. Some speculate that it could be a Porsche sports car, while others believe it may be a supercar priced anywhere from $2.5 million to $3.5 million.
Failed Attempt to Steal Porsche 718 Boxster Due to Inability to Drive Manual Transmission
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How is the Porsche logo created?
Porsche has recently released a video showcasing the process of restoring vintage logos on their iconic Porsche 356 and 911 models. The video highlights the meticulous craftsmanship and attention to detail that goes into preserving the classic logos. This restoration process not only brings back the original charm of these historic vehicles, but also pays tribute to Porscheโs rich heritage. Watch the video to witness the careful restoration of these vintage logos, a testament to Porscheโs commitment to quality and tradition.
