The Special Design of Porsche Macan EV’s Entertainment System

Porsche is preparing to launch the pure electric Macan on January 25. Although the Taycan is the first electric car introduced, the Macan EV still plays a special role for Porsche as it is the first model to be transitioned from an internal combustion engine to pure electric. According to the team of engineers responsible for the Macan EV, creating this model is not just a matter of changing the engine.

Michael Mauer, Vice President Porsche Style, said that maintaining the essence of the Macan in the era of electrification is not a straightforward task. Fortunately, the team is used to the pressure of maintaining the brand’s continuity without making the product become outdated.

“We have to make each new sports car both maintain the ‘Porsche essence’ and show a new character,” says Mauer. “The Macan EV is also our first electric vehicle that already has a petrol engine version. So, the question is how ‘new’ should it be – what is too much, what is just right?”

To ensure everything goes smoothly, Porsche focuses on 3 design elements: Focus, Tension, and Purpose. For example, inside the Macan, “focus” means arranging all the controls so that the driver can easily access them.

Mauer said that Macan’s new curved screen will help organize the interior around the driver. However, the design team didn’t stop there. The brand wants to ensure that the driver can eliminate all unnecessary distractions that often appear in cars today.

“We have also created a ‘minimalistic mode’ in the instrument cluster,” he said. “This allows the driver to easily perform customization operations and focus on driving.”

That is a bold decision in an automotive industry that is increasingly chasing technology. Mauer said that Porsche cannot risk losing its brand identity by incorporating every new high-tech gadget into its cars. However, the fortunate thing is that a strong brand recognition means that customers trust the brand to only follow trends that make the cars better.

New technology can also make exterior design more complex. Mauer explains that the size of the battery pack has the risk of distorting the width and height ratios of Porsche cars. However, thanks to the experience gained from developing the Taycan, the team has learned how to solve this problem.

And that is an important skill because maintaining a consistent design language between different types of powertrains has become part of the brand’s strategy. Fortunately, in some ways, electric powertrains can easily create SUVs and crossovers with the characteristic of Porsche.

Mauer said: “The electric powertrain system opens up new possibilities and presents new challenges. The absence of a large engine block allows us to have more space to customize the car in the most efficient way.”

According to some sources, the Macan EV will be the first Porsche model to use a dedicated high-end electric vehicle platform – the Premium Platform Electric (PPE) that the company developed in collaboration with Audi and shared with the Q6 E-Tron/Q6 E-Tron Sportback.

Macan EV is expected to be equipped with all-wheel drive, with two electric motors producing about 600 horsepower. The battery pack on this electric SUV has a capacity of about 100kWh, providing a range of 500km/charge (according to WLTP standards). The car is also equipped with 270kW fast charging, which increases the capacity from 10 to 80% in just 22 minutes.

Thái Sơn (Tuoitrethudo)

Reference: Carscoops