The new 2023 Ford Ranger.
With a host of significant upgrades in terms of shape, design, and added modern conveniences, the 2023 Ford Ranger is poised to maintain its position as the leader in the pickup truck segment in the Vietnamese market.
Looking at the sales statistics, it is evident that the Ford Ranger dominates the pickup truck segment. For example, in July 2022, Ford Ranger delivered 1,306 vehicles to customers, nearly double the number of vehicles sold by the second-place Mitsubishi Triton, and accounted for over 60% of the market share.
Not only does the Ford Ranger outshine its Japanese competitors, but it also accounts for 50% of Ford’s sales volume in the Vietnamese market. This demonstrates the strong preference for the Ranger among customers.
These statistics highlight the Ford Ranger’s leading position. However, the question remains: will the new generation of Ford Ranger continue to maintain its dominance?
In order to meet this challenge, the Ranger must maintain its versatility, suitability for various situations, and multi-purpose nature. The “king of pickups” strikes a balance between off-road capabilities, a solid driving experience, passenger comfort, and an eye-catching design suitable for daily urban commuting. But how does it fare in reality?
Sporty, modern, eye-catching design
The first noticeable change when comparing the 2023 Ford Ranger to its predecessor is the size of the vehicle. The new generation of Ranger has increased in length and width, making it more imposing than before. The design embodies sharp muscular lines, imparting a modern and imposing look to the vehicle.
The front end of the 2023 Ford Ranger features a bonnet with two embossed lines, an elongated front grille, and LED daytime running lights in the shape of a C. These design elements lend an angular and rugged appearance to the “king of pickups”.
In the top-of-the-line Wildtrak version, the Ford Ranger is equipped with a matrix LED lighting system, which surpasses competitors in the same segment and even higher-priced SUVs. This system provides superior visibility and enhances safety.
Entering the cabin, the 2023 Ford Ranger greets the driver with a start-up screen featuring a brilliant and beautiful light show. The vehicle offers advanced driver assistance features, including a 360-camera system and lane-keeping assist.
The Ranger 2023 stands out with its robust six-spoke wheels, side steps, and cargo bed features. The cargo bed is designed for versatility, with anti-slip and scratch-resistant properties. The Ranger’s cargo bed can be customized using slots and hooks, making it convenient and adaptable for various needs.
The interior of the 2023 Ford Ranger has undergone a complete transformation in terms of design and equipment. The round design language has been replaced by slender lines, imparting a sporty feeling. The vehicle features modern touchscreens, SYNC4 technology, and full smart connectivity.
In terms of convenience, the Ford Ranger Wildtrak 2023 is equipped with automatic anti-glare mirrors, dual-zone automatic air conditioning, a power-adjustable driver’s seat, and a secondary trunk on the dashboard. Other versions of the vehicle offer textile seats, manual air conditioning, and manually adjustable seats. Paddle shifters are present in all versions of the Ranger.
A driving experience close to an SUV
The Ford Ranger delivers a powerful and solid driving experience. The vehicle’s off-road capabilities have been improved with better approach and departure angles. The steering wheel provides a firm grip, and the vehicle’s steering is responsive and light, even in urban areas. The 2.0L Bi-Turbo diesel engine delivers sufficient power for various situations, while providing fuel efficiency and superior sound insulation.
Advanced driving support technologies are available in the top-of-the-line Ranger, including Adaptive Cruise Control, lane departure warning and lane-keeping assist, and front and rear collision warning and avoidance. The vehicle is also equipped with an automatic driving assistance package, enhancing safety and convenience.
In conclusion, with its extensive upgrades and comprehensive changes, the 2023 Ford Ranger is set to maintain its position as the top pickup truck in the Vietnamese market. The new generation offers a closer feeling to a passenger car rather than a traditional truck atmosphere. With various versions and suitable equipment at different price segments, the Ranger caters to a wide range of customers.
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