Impressive Design: Customer Feedback on MG 5

As a teacher in Bac Ninh, Ms. Nguyen Thi Lan Hien has consulted various car brands. At first, she had concerns about MG being a relatively new brand in Vietnam. However, after seeing and test driving the car at the showroom, she decided to choose this car for a long-term relationship.

“The design is what caught my attention first. Both the exterior and the interior are eye-catching and modern. The seating space is comfortable, and the trunk is spacious. I rarely fill the trunk space.” With its sleek and long design, sharp lines help maintain a sporty look throughout the car. The 17-inch alloy wheels with two-tone colors and simulated dual exhausts are the details that create a strong first impression for MG5’s customers.

Ms. Hien and her family receiving the car at the dealership

Consumers are now more demanding and cautious than ever before when making car purchasing decisions. For the majority of Vietnamese people, cars are still considered a major asset, making them consider and carefully evaluate design, features, and price before buying.

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MG’s products introduced in Vietnam have always received a lot of attention from consumers due to their meticulous design, full range of amenities, and performance guarantee to meet the needs of the majority of Vietnamese customers. In the Vietnamese market, the MG 5 LUX is equipped with a 1.5L engine with 112 horsepower, 150 Nm of torque, combined with a CVT automatic transmission and front-wheel drive. The rear suspension system of the MG 5 is in the form of a torsion beam, which is not an optimal suspension system for a sports car but still stable enough for sudden lane changes or sharp turns.

“With the main purpose of commuting in the city, going to work, and taking the children to school, the car gives me a flexible and agile feeling on short distances. Besides, on the highway, I feel that the car is quite stable, solid, and the steering wheel responds relatively well. Some people may say that the car’s 1.5L engine is not “dynamic,” but for women like me, I feel safe because the gradual acceleration is more reassuring than needing the car to accelerate too quickly. The Auto Hold function is very helpful for new drivers.”

MG5 interior with a large central screen

“The central screen is quite large. Most of the entertainment system and air conditioning features are adjusted by touch on the screen, and only a few common functions are controlled by physical buttons. However, the touch screen’s responsiveness is not very good and has a certain delay,” Ms. Hien shared.

In addition to male customers, the number of female customers who are interested in and own cars is also significant. Particularly, urban-oriented car models that are easy to drive in the city, have a reasonable price, and a dynamic design like the MG5 are top priorities for many female customers. In the increasingly competitive C-segment sedan market, launching promotional programs along with top-after-sales services is also how MG Vietnam wins customers amidst strong pressure from other competitor brands.

TN (Tuoitrethudo)