Launching the “Information Campaign” to Improve Internet Users’ Awareness in Vietnam

The "Information Campaign" was launched in Vietnam on October 11, 2023, through a collaboration between the Department of Broadcasting, Television, and Electronic Information, VnExpress Newspaper, FPT Online Service Joint Stock Company, and TikTok Vietnam. Its primary goal is to enhance internet users' awareness in Vietnam.

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With the message “News on the internet, news accurately”, the campaign aims to provide internet users with basic information and skills to recognize, detect, and avoid fake news and malicious information online. It also aims to raise awareness about the responsibilities of posting, providing, and sharing information on the internet.

The name “News” carries two meanings – daily news and information produced on the internet, and trust. The “News Campaign” aims to create a healthy environment, encouraging creative content production and adding value to the community. It also aims to honor those working in the field of communication and content creation and provide a platform for participants to share experiences, responsibilities, and professional ethics in publishing information online.

The “News Campaign” will be implemented from October to November 2023 and will include the following main activities:

1. “Anti Fake News” content creation competition:

The competition, organized by the Radio, Television, and Electronic Information Department, VnExpress Newspaper, and TikTok Vietnam, will run from October 2nd to October 28th, 2023. With a total prize value of up to 150 million VND, the competition offers participants a platform to create content on the TikTok platform with the goal of promoting the prevention of fake news and misinformation on the internet.

Anti Fake News Dance

To participate, contestants are required to upload a minimum 15-second video publicly on TikTok using the hashtags #AntiFakeNews #news. The content should be based on the following 3 themes:

– Theme 1: Perform the “Anti Fake News” dance as announced by the organizers;

– Theme 2: Sing the theme song of the program or compose/write lyrics for the theme of the “Anti Fake News” competition;

– Theme 3: Tell a story or act out a situation and how to handle it when encountering situations related to: (1) Incorrect or unverified information or incorrect interpretation causing misunderstandings and negative impacts on the dignity, honor, and reputation of others; (2) Deceptive information, misinformation leading to misunderstandings and belief in false information, causing negative effects; (3) Ethics of media professionals when producing information on the internet; (4) Accidentally sharing false or unverified information due to trust in the source.

2. Tinternet Program – Enhancing internet culture in Vietnam

The program is planned to be held in Hanoi at the end of November 2023. This is the final stage of the “News Campaign” in 2023 and will include the following main activities: (1) Booth area with mini-games related to the program theme; (2) Seminar “Believe in News” with the presence and sharing of experts in communication, online platforms, and famous content creators; (3) Award ceremony for the “Anti Fake News” competition along with performances and exchanges from invited artists.

In addition to these activities, media articles and videos will be shared on various online platforms such as VnExpress Newspaper, VnExpress.net Fanpage, the official Fanpage of the Anti Fake News program, TikTok, etc. throughout the campaign to deliver the information and message of the program to the public in Vietnam.

Trang Nguyen (Forum.autodaily.vn)