Lazy Auto Makers: The Most Uncreative Brands in Vietnam

In addition to the car’s core engine, customers are increasingly concerned about choosing cars with attractive, innovative, and convenient designs.

Recognizing this consumer psychology, most car manufacturers today invest in research, development, and continuous upgrades in design and equipment at each vehicle lifecycle. However, there are still car manufacturers that are hesitant to change and are often criticized for their uninspiring designs.

Mazda

Mazda is one such car manufacturer that has been labeled as “reluctant to change” in the Vietnamese market. This is evident in the designs of models such as Mazda CX-5, Mazda3, and Mazda6 in recent years.

Mazda CX-5 2017

Mazda’s car designs have sparked controversy as the newer generations often bear a striking resemblance to their predecessors. The company primarily focuses on upgrading the car’s equipment and engine, while the design remains uninspired and lacking creativity.

Mazda car models have been developed based on the KODO design language.

In Japanese, KODO means “the soul of motion.” The KODO design language aims to create a living object, making Mazda cars appear alive and move with authority and power like a roaring tiger.

Mazda CX-5 2023

While this design style has helped Mazda cars maintain an athletic, modern, and sophisticated look in the past, it has become less popular and increasingly disliked by customers in the current competitive car market.

Nevertheless, despite their somewhat subdued and unremarkable designs, Mazda cars still exhibit strengths in terms of convenience, equipment, and performance, which should not be overlooked.

Some customers, even with Mazda’s “reluctance” to change the design, believe that this factor contributes to the longevity of the cars and allows users to enjoy them over the long term.

Subaru

Subaru is a Japanese car manufacturer under the Fuji Heavy Industries (FHI) corporation. Subaru cars are known for their powerful performance and high safety standards.

Since its introduction, the brand has emphasized “economy and durability” coupled with “top-notch technology, modernity, ruggedness, and safety.” Subaru cars’ design has often been criticized for being “boring” and lacking innovation, as seen in the C-size SUV Forester currently available in Vietnam.

Old-generation Subaru Forester

Despite going through multiple generations and being present in the market for over 20 years, the design of the Forester still fails to impress users.

The Subaru Forester features an upright, dynamic appearance with a combination of square and flat lines.

Compared to other cars in the same segment, this design is considered “undistinguished” and unremarkable. This design approach faithfully preserves Subaru’s traditional lines without deviating.

Subaru Forester 2023

Subaru cars are known for their sporty and powerful style with a touch of sharpness, which may not appeal to Vietnamese customers’ tastes. In other words, Subaru’s car design is quite selective in catering to the preferences of its users.

If the company fails to study the market and make efforts to adapt to users’ tastes, it may struggle to survive in the highly competitive automotive industry.

The industry competition is fierce, and the quality gaps between car models are narrowing. Car manufacturers must continuously change, adapt, and not only focus on developing trendy car models but also upgrade their equipment and engines to stand out and leave a lasting impression on users.

TH (Tuoitrethudo)