Established in 1997, Toyota Modellista is a brand owned by Toyota that specializes in developing and selling accessories and aftermarket parts for Toyota and Lexus vehicles. Modellista’s tuning products have gained popularity in Asia, and now they are set to make their mark on the global stage at the upcoming SEMA 2023 exhibition. This marks an important milestone for Modellista, as they are considering expanding their presence in the United States in the near future.
In an official press release, Toyota announced that they will showcase three Modellista tuned vehicles at this year’s SEMA, which is scheduled to take place from October 31st to November 3rd. The showcased vehicles are expected to include the Lexus LX and RX, as well as the Toyota Crown.
According to sources, Toyota is currently evaluating the possibility of introducing Modellista tuning to the US market, with a total of 9 models under consideration. These models include the Lexus LX, RX, NX, and IS, as well as the Toyota Corolla Sport, Prius, Crown, Venza, and RAV4.
“Modellista” means “designer” in Japanese. The brand believes that being a designer for your life means embracing your true self, which can make your life more special and fulfilling. Modellista hopes to spread this philosophy not only in Japan but also worldwide, and they are excited about making their debut in the US.
Trang Nguyen (Forum.autodaily.vn)
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