Land Rover Discovery’s sales have seen a significant decline due to the strong appeal of its “sibling”, the Defender. As a result, JLR has stated the need to completely revamp the new generation Land Rover Discovery to attract customers.
Each subsidiary brand under JLR has its own distinctive values. The Defender is marketed towards adventurous customers, Jaguar is positioned as a modern and sophisticated luxury electric vehicle brand, Range Rover is known as the icon of modern luxury, and Discovery aims to provide flexibility, versatility, and a user-centric approach.
JLR’s new CEO, Adrian Mardell, revealed in an interview with Autocar in August that one of the company’s four brand pillars is about to undergo a complete transformation. With recent declines in sales, Land Rover Discovery is the chosen name for a future revamp.
The new generation Land Rover Discovery will place a strong emphasis on its “family” value and aims to be a practical SUV model. The design will prioritize human-centric features. Offering spaciousness, advanced convenience technologies, and high versatility to cater to various user needs are the key objectives of the new generation Land Rover Discovery.
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The interior of the vehicle will undergo significant material composition changes. Luxurious materials will be minimized and replaced with durable and easy-to-clean materials. Notably, the new Land Rover Discovery is likely to feature an “expanded” luggage compartment due to its increased size. Additionally, the company may transform the vehicle into a full-fledged 3-row family SUV with a spacious third row suitable for adults. In this case, the luggage compartment can be adjusted to expand or reduce as desired.
In terms of propulsion, the new generation Land Rover Discovery is expected to incorporate electric motors.
TT (Tuoitrethudo)
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