Despite being in existence for over a decade, the 911 still holds its position as the symbolic representation of the Porsche brand and embodies its essence. When it comes to its rich history and lineage, few cars can rival the 911.
Porsche mesmerized car enthusiasts worldwide when it first debuted at the International Motor Show IAA in September 1963 under the model number 901. Even today, the 911 remains a benchmark against which other car models are compared.
Porsche 911 then and now
Moreover, the legendary car has had a significant influence on the development of other Porsche models. Whether it’s the sporty Cayenne SUV or the elegant Panamera, each Porsche model brings a sense of pride to the sports car industry and owes its success to the 911.
With a total production of 820,000 units, the 911 holds the title as the most successful sports car in the world. Over the course of seven generations developed in Zuffenhausen and Weissach, engineers have consistently pursued innovation, reaffirming Porsche’s creative prowess. Unlike other models, the 911 strikes a perfect balance between sports performance and everyday practicality, tradition and innovation, design and horsepower, making it globally unique.
Consequently, every generation of the 911 seems to have its own captivating story. As Ferry Porsche once said, “The 911 is the only car you could take to the pyramids in Africa, or to the Le Mans race track, or easily drive through the busy streets of New York.”
In addition to its exquisite design, the 911 incorporates the most advanced technologies in the world. Many ideas applied to the 911 originated from racing tracks. The car remains true to its performance-centric philosophy, ensuring its ability to withstand the harshest conditions encountered on real racetracks. In fact, the Porsche 911 has contributed to nearly two-thirds of the 30,000 victories that Porsche has achieved on racetracks globally, earning immense respect and prestige among industry professionals.
For Porsche, the 50th anniversary of the 911 is the most significant theme for 2013. Porsche has planned various events, commencing with the “Retro Classics” exhibition in Stuttgart. From March 7 to March 10, the Porsche Museum will also host the anniversary with four special exhibitions, which include a 911 Turbo Coupe, a 911 Cabriolet from the 1980s, the street version of the 911 GT1 from 1997, and the Type 754. This model, developed by Professor Ferdinand Alexander Porsche, represents a remarkable milestone in the design of the 911.
The 1967 911 model will embark on a world tour to celebrate this event. It will visit exciting destinations across five continents, including Pebble Beach in California, Shanghai, Goodwood in England, Paris, and Australia. The 911 will act as Porsche’s ambassador and will participate in high-profile conferences, historical car events, and sports car races. Fans can follow this inspirational journey on the website porsche.com/follow-911.
Returning to the Porsche Museum, activities dedicated to the anniversary will be organized from June 4 to September 29 of this year. A special exhibition on the history of the 911 will take place during this time. Additionally, the museum’s own publishing house, Edition Porsche-Museum, will release a commemorative book titled “911X911” in the spring.
Hoang Tuan (TTTD)
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