Luxury SUVs on Sale at Around 1 Billion VND: Battle of Discounts

Honda CR-V continues to enjoy 100% prior to tax fee relief in May. Photo: By H?.

In Q2, the Vietnamese auto market is once again in a stagnant situation as sales figures don’t meet expectations. The report from the Vietnam Automobile Manufacturers Association (VAMA) shows that in April, the entire market only achieved 22,409 vehicles sold, a decrease of 25% compared to March and a decrease of 47% compared to the same period last year.

Entering May, the C-segment SUV group will continue to be subject to various promotional programs in order to quickly clear out the 2022 production vehicles and stimulate purchasing demand. Notably, many car models have a discount reaching 100 million VND.

Kia Sportage, Subaru Forester with up to 100 million VND discount

Kia Sportage is currently being offered a discount program ranging from 40-100 million VND for all versions. Specifically, the 2.0D Signature and Signature X-Line versions will be offered a discount of 100 million VND. Therefore, after the discount, the prices of these 2 models will be reduced to 974 million VND and 964 million VND respectively.

Meanwhile, the remaining versions of this C-segment SUV model also have discounts ranging from 40-60 million VND. However, this promotional program has not yet had a positive impact on the sales of Kia Sportage. In April, Kia’s C-segment SUV only sold 200 units, the second slowest in the segment, only higher than the Mitsubishi Outlander.

Subaru Forester is currently being offered by dealers at a lower price than the listed price in order to stimulate sales in May.

Subaru Forester also applies a discount of up to 100 million VND. Photo: Subaru.

Specifically, the i-L version is sold by many dealers at a price of about 880 million VND, lower than the listed price of 89 million VND. In particular, the sales staff at a Subaru dealer also said they are willing to offer an additional discount of 5-10 million VND if customers complete the payment procedures before May 30.

The i-L Eyesight and i-S Eyesight versions are also offered a discount of 100 million VND by many dealers. As a result, the prices of these 2 models will be reduced to 999 million VND and 1,099 billion VND respectively.

In addition, customers who buy a Subaru Forester in May will also receive additional genuine accessories worth tens of millions of VND.

Honda CR-V with 100% prior to tax fee relief, Hyundai Tucson with 50 million VND discount

In May, customers who buy a Honda CR-V will continue to enjoy a 100% prior to tax fee relief policy, equivalent to a maximum value of 136 million VND depending on the version and place of registration.

Specifically, the promotion program is applicable to customers who sign a contract to purchase a Honda CR-V and complete all payment procedures from May 5 to May 31.

In addition, customers who buy a Honda CR-V during this period will also receive one-year body insurance and many gifts from the distribution dealer such as window film, floor mats, reverse camera, or genuine steering wheel covers.

Currently, this model is being distributed in Vietnam with 4 versions, with listed prices ranging from 998 million VND to 1,138 billion VND. After the discount, the prices of the Honda CR-V will be reduced to a range from 948 million VND to 1 billion VND.

Recently, many Hyundai dealers have also implemented discount programs for their C-segment SUV model. Specifically, the Tucson 1.6 Turbo and 2.0 diesel versions are both discounted by up to 50 million VND. Meanwhile, the standard petrol and special petrol versions are offered discounts ranging from 40-45 million VND.

Hyundai Tucson with discounts of 40-50 million VND depending on the version. Photo: By H?.

However, this is not a general program of the company. According to Zing’s survey, the discount level will vary from 5-10 million VND depending on the quantity of cars and the regulations of each dealer.

This is also a rare occasion for this C-segment SUV model to be subject to a major discount after a long period of shortage. In 2022, customers who wanted to buy a Hyundai Tucson had to bear a “surcharge” of 50-70 million VND. Especially for the 1.6 Turbo petrol version, if customers did not agree to pay an additional difference fee, they had to wait 3-4 months to receive the car.

Currently, Hyundai Tucson is being distributed in the Vietnamese market with 2 engine options and 4 versions. The selling prices range from 845 million VND to 1.06 billion VND.

Mazda CX-5 with a discount of 110 million VND

Thaco continues to implement a discount program for a range of vehicles under the Mazda brand, including the Mazda CX-5 in May. Compared to the previous month, the discount level is higher, attracting a lot of customer attention.

When contacting a Mazda dealer in Go Vap District (Ho Chi Minh City), the sales staff there said that the Mazda CX-5 C-segment SUV is discounted by 80-110 million VND depending on the version and color.

Specifically, the highest discount levels are applied to the 2 high-end versions, up to 110 million VND. The prices after the discount of the 2.0 Premium and 2.5L Signature Premium AWD versions are 809 million VND and 947 million VND respectively.

The 2.0L Deluxe version is currently being sold at a price of 759 million VND, 80 million VND lower than the company’s listed price. The Mazda CX-5 2.0L Luxury version is also discounted by 80 million VND, bringing its price after the discount to 799 million VND.

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