Maybach: A Car Manufacturer with a Remarkable History
Maybach strives to captivate the world with its two-letter logo, just like Bentley or Rolls-Royce. Along with its renowned cars, Maybach has an intriguing history to share.
August Wilhelm Maybach, the founder of Maybach Manufaktur, began his career as a technical draftsman. In 1872, he became the chief designer at the Deutz engine factory, where he envisioned designing a 4-stroke engine based on Nikolaus Otto’s invention.
In 1877, Maybach successfully produced the world’s first 4-stroke engine under his direction. Five years later, he joined forces with Gottlieb Daimler, becoming the technical director of Daimler Motor Company. Together, they designed a steel-wheel car, a V2 4-stroke engine, and a 4-speed transmission. However, it was only after Maybach’s departure from Daimler Motor in 1907 that his career in the automotive industry truly took flight.
At the age of 61, Maybach discovered a newfound passion for airplanes and began designing 150 horsepower engines for the LZ1 Zeppelin aircraft company. In 1909, Wilhelm Maybach and his son Karl Maybach founded the Aircraft Motor company as a subsidiary of Zeppelin Airship company. During World War I, the demand for aircrafts surged, leading to the expansion of Aircraft Motor, which eventually changed its name to Maybach Motor in 1918.
After the war, Germany faced severe constraints on its aircraft manufacturing industry under the Versailles Treaty. As a result, Maybach Motor switched gears and started producing diesel engines for ships and trains. In 1919, they also ventured into the production of gasoline engines for cars. Spyker, a Dutch car company, expressed interest in Maybach car engines and ordered 50 engines with a capacity of 5.7 liters and 6 straight cylinders. Although the two parties struggled to reach an agreement, Wilhelm Maybach eventually decided to utilize the unsold engines by producing the car chassis and the entire vehicle himself, exclusively for Spyker.
In 1919, the Mercedes chassis, combined with Maybach engines, gave birth to the first Maybach test car, the W1. From the Maybach W1 in 1919 to the Maybach SW42 in 1939, the last model produced before World War II, a total of 1800 Maybach cars were manufactured.
World War II marked a temporary hiatus in Maybach’s car manufacturing endeavors. The company shifted its focus to producing engines for tanks and other military equipment. During the three-year post-war economic slump, Maybach temporarily closed its factories.
Thankfully, the Maybach name did not fade into oblivion. The company resumed operations in 1948 and underwent several name changes and mergers. Today, Maybach is part of the MTU Friedrichshafen company. In 1960, Maybach became a subsidiary of Daimler-Benz, and in 1966, Maybach and Mercedes merged under various forms and names. Finally, in 2005, MTU Friedrichshafen was sold to Swedish partner EQT, yet the production of car engines for Maybach continued. This step was seen as crucial for the revival of the Maybach brand.
Since 2002, Maybach has entered a new phase of modern development, following more than 60 years of absence. The German luxury brand unveiled itself at the 2002 Geneva Motor Show, adorned with the Maybach Manufaktur label and the elegant 2-letter M logo.
Mercedes aimed to resurrect and elevate Maybach into a luxury brand capable of competing with icons such as Rolls-Royce and Bentley. As a result, the upper class gained two additional choices: the Maybach 57 and the Maybach 62. These names correspond to the vehicles’ lengths of 5.7 meters and 6.2 meters, respectively. This innovative nomenclature allows customers to easily visualize and remember the dimensions of Maybach cars compared to standard models.
Sit back in the plush leather seat, activate the massage function, draw the curtains, put on your headphones, and relax to the soothing music. This exemplifies the extraordinarily convenient and luxurious interior of the Maybach 57. With the Maybach 62, you can indulge even more. Introduced in 2005, the Maybach 57S boasts a more powerful engine and additional luxury features compared to the Maybach 57. These cars solidified DaimlerChrysler’s position as a “giant” entering the realm of the highest segment of luxury cars.
Maybach focuses on producing two distinct lines of long-distance sedans in the premium category, creating luxury vehicles worthy of their extravagant price tags. Each Maybach car is customized based on the unique preferences of its owner. Customers can choose from a diverse list of accessories, colors, and amenities to create a one-of-a-kind vehicle that cannot be found in any showroom. To design such a car, customers must visit the “Design Assignment Room” located within Maybach’s own distributor, part of the Mercedes-Benz distribution network.
Compared to renowned luxury brands such as Rolls-Royce or Bentley with their long-standing legacies, Maybach is significantly newer. However, this German successor surpassed its venerable counterparts, earning the title of the most popular luxury car brand in the US in 2005, according to a survey by the Luxury Institute. Maybach also outperformed its rival, Rolls-Royce, in terms of sales in the US during the first quarter of 2006. Today, scattered amongst the desks at Maybach’s headquarters are drawings and ideas that await realization in their future car models, a testament to the dedication and hard work of the Maybach team.
Source: The Land Newspaper (as translated by PL&XH)
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