In early April 2014, Nissan Motor Corporation’s division, the Datsun brand, officially launched the all-new on-Do compact and affordable car in the Russian market. At that time, the price of the Datsun on-Do had not yet been announced. Numerous rumors suggested that the Datsun on-Do would be sold at a price below 400,000 Rubles, equivalent to 11,340 USD.
Now, Nissan has commenced production of the Datsun on-Do in Russia and has revealed the specific prices. The family sedan, developed exclusively for the Russian market, will have a starting price of 329,000 Rubles, equivalent to 9,580 USD. The Datsun on-Do is currently being assembled at the Togliatti factory in Russia as part of the cooperation agreement between the Renault-Nissan alliance and AvtoVAZ.
Over 5,000 employees from Japan are involved in the production line of this small 4-door, 5-seat sedan. Although under the Datsun brand, the on-Do is based on the Russian Lada Granta.
“Datsun will help Russian people turn their dream of owning a foreign car into reality. The Datsun brand guarantees absolute confidence and durable products for Russian customers,” said Vincent Cobee, Global Head of Datsun and a member of the AvtoVAZ Board of Directors.
Datsun on-Do
Designed to suit the road conditions and weather in Russia, the Datsun on-Do is the result of collaboration between engineers from Russia, Japan, and other countries. The Nissan design center in Atsugi, Japan is responsible for shaping the appearance of the Datsun on-Do.
According to Datsun, the name “on-Do” is a combination of Japanese and Russian languages. In Russian, “on” means “he” and highlights the car’s “power, performance, and masculine design.” The word “DO” in Japanese means “road” and “motion”.
The Datsun on-Do is a small 4-door car with 5 seats. Its key dimensions include a length of 4,337 mm, a width of 1,700 mm, and a height of 1,500 mm. The car has a trunk capacity of 530 liters. The “heart” of the Datsun on-Do is a 1.6-liter petrol engine with a maximum power of 87 horsepower.
Datsun on-Do – Affordable Family Car Under $10,000
The price of Datsun on-Do in the Russian market stops at 329,000 Rubles, equivalent to 9,580 USD.
