Audi recently reached an agreement with partner Investindustrial to acquire motorcycle manufacturer Ducati for $1.1 billion. However, Audi will never be able to buy Ducati’s 80-year history of success.
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Let’s take a look back at the history of the Italian motorcycle brand to understand why Ducati motorcycles are so popular worldwide.
Origin and Early Years
In 1926, the Ducati family and other investors in Bologna founded the company Società Radio Brevetti Ducati with the goal of producing industrial equipment for the radio broadcasting sector. They quickly gained success and expanded their market worldwide.
Ducati factory in Borgo Panigale
In 1935, the factory was built in Borgo Panigale, marking a new chapter for Ducati. Despite the destruction caused by World War II, the Ducati brothers continued to innovate and design new products during the war.
Introduction of Cucciolo
In 1946, Ducati introduced the Cucciolo, a small auxiliary engine for bicycles. This innovative product quickly gained popularity and established Ducati as a trusted brand in the mechanical engineering field.
The Cucciolo was sold in a box kit with a bicycle
Technological Innovations
In the 1950s, Ducati continued to introduce new models with unique technical features and designs. Engineer Fabio Taglioni played a crucial role in designing these products, which gained popularity in racing competitions and showcased Ducati’s quality and performance.
Elite 200cc of 1958
Growth and Expansion
Throughout the years, Ducati expanded its product range and entered various market segments. The company achieved significant success in both national and international races, solidifying its position as a leading motorcycle brand.
In the late 1960s and early 1970s, Ducati introduced several models that became legends in the motorcycle industry. The company’s success continued despite financial challenges.
450 Mark 3D
Revolutionary Designs
In the 1990s, Ducati continued to innovate and introduced iconic models like the Monster and the 916. These motorcycles combined cutting-edge technology with exceptional design, earning Ducati numerous awards and worldwide recognition.
Ducati 916
Surviving the Financial Crisis
In the 1990s and early 2000s, Ducati faced financial challenges but managed to overcome them. The company implemented new strategies, developed new models, and established partnerships that contributed to its success.
Recent generations of Ducati racing bikes
Recent Achievements
In recent years, Ducati has continued to introduce innovative models and expand its presence in the motorcycle industry. Notably, the company’s acquisition by Audi in 2012 marked a new chapter in its history.
Despite ownership changes and financial challenges, Ducati has remained a prominent and respected motorcycle brand, known for its performance, design, and rich history.
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