JLR Vietnam has officially unveiled its first-ever all-new Showroom in the world, designed with the vision of being the “Home of the Brand”.
The Showroom’s design and construction process was overseen by Professor Gerry McGovern, Officer of the Order of the British Empire and JLR’s Creative Director, along with James Hagger, JLR’s Retail Design Director.
Situated at 467 Nguyen Van Linh, Long Bien, Hanoi, the Showroom spans 1,673m2 and features a unique layout and design inspired by the ripple effect, which immerses customers in each brand as they embark on a journey around the central area.
The exterior of the showroom boasts a modern design that seamlessly connects with the interior space through clean and minimalistic surfaces and materials. The interior design concept, known as the “wave,” places customers at the heart of the experience, offering a more open and refined approach.
The ground floor of the showroom features a customer reception area that leads to the Brand Display Area, where Range Rover, Defender, and Discovery showcase their distinctive personalities. Drawing inspiration from an art center, the vehicles are displayed like works of art.
Alistair Scott, JLR Asia Pacific Managing Director, commented, “Vietnam is renowned as one of the fastest-growing luxury markets in Southeast Asia, presenting a significant opportunity for our brands. Vietnam serves as the inaugural destination for this Showroom model within the region. This Showroom also marks our second establishment in Hanoi, reaffirming JLR’s commitment to this market.“
Upon arrival at the Showroom, every customer is warmly welcomed by a dedicated concierge who will accompany them throughout their experiential journey. Whether it’s their first encounter with the brand or for existing Land Rover owners, our dedicated team of staff is committed to delivering a personalized and exceptional experience.
Anh Quan (forum.autodaily.vn)
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