SsangYong reenters the Vietnamese market with a fresh identity and prepares to introduce the all-electric VF 8 SUV

Autodaily Korea reports that KG Mobility (KGM) recently had a working session with Kim Long Motors to discuss expanding strategic cooperation in assembling and distributing KG vehicles (formerly known as SsangYong) in Vietnam. Attendees at the meeting included Mr. Kwak Jae-sun – Chairman of the KGM Group, KGM CEO Jeong Yong-won, Audit Commission Chairman Kim Hyung-chul, Futa Group Chairman Nguyen Huu Luan, and Kim Long Motors Chairman Mai Phuoc Nghê.

During the meeting, leaders from both sides visited the construction site of KG Mobility’s component assembly plant in Hue. Additionally, representatives from both companies discussed plans to introduce vehicles in Vietnam, starting with the Torres EVX SUV and the KGMC electric bus.

Therefore, it is highly likely that the Torres EVX will be the first vehicle to make its mark as KGM, formerly SsangYong, returns. This mid-size pure electric SUV is comparable in size to the VF 8, Santa Fe, and Sorento. In South Korea, the Torres EVX is priced at around 30 million won (equivalent to 550 million VND).

SsangYong previously brought vehicles for distribution in Vietnam in 2008 and 2017 but failed to establish a foothold and quickly disappeared from the market.

The KGM leadership views Vietnam as a potentially significant market with rapid development and an important position in the group’s future plans within ASEAN. “We will excel as a global corporation by actively expanding our business operations in new markets, including expanding local manufacturing and assembly activities, not only in Europe but also in potential high-growth markets such as Saudi Arabia and Vietnam,” remarked Mr. Kwak Jae-sun.

Thai Son (Tuoitrethudo)