With a 34% market share in new car sales in Thailand, Toyota is gearing up to test electric pickup trucks in the country. This move comes as a response to the entry of various electric vehicle models by Chinese car manufacturers.
Given that about 50% of vehicles sold in Thailand in 2022 were pickup trucks, there is still a significant untapped potential in the electric pickup truck segment. Pras Ganesh, the Executive Vice President of Toyota Daihatsu Engineering & Manufacturing, confirmed in a recent interview with Reuters that the company is currently manufacturing an electric pickup truck in Thailand.
Toyota unveiled an all-electric pickup truck based on the Hilux in December 2022. The launch event took place in Thailand, and the vehicle is expected to hit the market soon.
Ganesh also mentioned that Toyota plans to conduct a trial run of a small fleet of electric pickup trucks in Pattaya starting from early 2024, using them as taxis.
According to a report by research company MarkLines, Toyota held a 39% market share in the 1-ton pickup truck segment in Thailand during the first 9 months of 2023. Although electric pickup trucks have not yet been introduced to the Thai market, there are already several attractive new electric vehicle models from China, such as the BYD Atto 3, Dolphin and Seal, as well as the Great Wall Motor Ora Good Cat. It is expected that electric vehicles will account for less than 9% of total new car sales in Thailand this year.
Trang Nguyen (Forum.autodaily.vn)
Toyota and Lexus Cars Equipped with Standard Automatic Braking System Since 2017
Toyota and Lexus are set to introduce automatic braking systems as a standard feature on almost all of their vehicle models by the end of 2017, which is four years ahead of the recent requirement by the National Highway Traffic Safety Administration (NHTSA) in the United States.
Ford and Toyota collaborate to develop car applications
Ford and Toyota have recently announced their partnership to establish a new joint alliance aimed at focusing on building and developing automotive applications.
STORIES ABOUT 3 JAPANESE LUXURY CAR BRANDS (PART 2)
In the 1970s and 1980s, the idea of “luxury Japanese cars” was still unfamiliar to Americans. However, just a decade later, Americans had to change their perception of manufacturers from the “land of the rising sun.”
Toyota unveils two electric car models to debut at the Japan Mobility Show 2023
Toyota will showcase an exhibition with the theme “Changing the future of the automotive industry – Explore your own future” at the Japan Mobility Show 2023 exhibition, which will be held from Thursday (October 26th) to Sunday (November 5th).
