VinFast’s “Changing Lanes” advertising campaign aims to increase American consumers’ awareness of the Vietnamese car manufacturer’s SUV line. In this campaign, VinFast collaborates with American actor, singer, songwriter, and MC Joey Lawrence and the VF 8 is chosen as the main “character”.
VinFast collaborates with American actor, singer, songwriter, and MC Joey Lawrence and the VF 8 is chosen as the main “character”.
The latest advertising video is released after the successful launch of the previous “Whoa” video, featuring Lawrence filming an advertisement for the VF 8 electric SUV highlighting the unique and distinctive features of the vehicle in the crowded electric car market. The new 60-second video focuses on the impressive design of the VF 8, superior warranty coverage, and advanced features.
In the video, Lawrence appears behind the scenes filming the new advertisement for the VF 8, using his signature catchphrase – “Whoa”. Notably, even after the scene ends, Lawrence enthusiastically points out some prominent features of the VF 8 – including the impressive four-wheel drive system, powerful 402 horsepower, 10-year/125,000-mile vehicle warranty, 10-year/unlimited mileage battery warranty for non-commercial use, expanding charging system accessibility, as well as advanced safety and convenience features – all of which are standard on the competitively priced VF 8.
Furthermore, the VF 8 electric SUV possesses a striking design, an impressive operating range of up to 425 km, and fast charging capability. The 15.6-inch touchscreen infotainment display enables easy connectivity for the driver, while comprehensive aftersales service is provided. Additionally, the VF 8 offers a long list of premium features and advanced safety technologies, including an Advanced Driver Assistance System (ADAS) with notable features such as Parking Assist and Emergency Autonomous Braking.
Lawrence stated, “Living in California, I see electric cars driving on the road every day, and the VF 8 stands out with its own class. It’s not just about driving an electric car, it’s about making a statement, embracing innovation, and surpassing boundaries. I have witnessed firsthand the meticulous craftsmanship and futuristic features that have made the VF 8 a true game-changer.”
Trang Nguyen (forum.autodaily.vn)
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