From December 16-17, 2023, Hyundai Thanh Cong hosted the Hyundai Experience Day (HED) 2023 event at My Dinh Stadium in Hanoi, providing customers and consumers with impressive and unique experiences.

This event was not just an opportunity to explore and test drive Hyundai’s diverse range of cars, including sedans, SUVs, MPVs, and electric vehicles, but also a vibrant and creative entertainment and experiential event.

Explore all Hyundai models in Vietnam

Participants had the chance to visit unique exhibition areas where Hyundai models were elegantly and impressively displayed. It was not only about admiring the vehicles, but also about experiencing the power and premium safety features of Hyundai cars through various special test activities. In particular, the HTRAC feature was presented directly on simulated terrains, providing excellent driving experiences for car enthusiasts.

Gymkhana racing with Elantra N-Line and Elantra N

For sports car enthusiasts, the program offered impressive experiences at the Elantra Gymkhana Championship. This was the highlight of the event, allowing passionate drivers to demonstrate their skills, which cannot be achieved under normal traffic conditions.

Participants had the opportunity to experience the racetrack set up by experts, along with the Elantra N-Line and Elantra N – the high-performance versions of the Elantra. They could experience the speed, agility, and distinctive power of Hyundai’s top-selling sedan.

Official introduction of Hyundai Venue

An outstanding highlight of the event was the surprise appearance of the Hyundai Venue during the outstanding EDM music night. The Hyundai Venue was introduced with two versions priced at 539 and 579 million VND respectively, offering superior power in its segment thanks to the 1.0 Turbo engine with 120 horsepower, along with a range of modern equipment. The highlight of this A-SUV model was its introduction in a vibrant and colorful atmosphere witnessed by thousands of target customers in the young audience segment.

Appearing alongside female rapper Phao, the Hyundai Venue promises to make a breakthrough in its segment as well as the entire Vietnamese automobile market in the last period of the year.

Star singers performing with “exuberant” cars

The EDM music night was an important part of the event, with famous singers performing alongside the entire range of Hyundai cars in Vietnam. The combination of music and car design brought a vibrant and attractive atmosphere to thousands of young audiences.

The audience enjoyed a unique audio and light feast, listened to “sweet words” with Lyly, experienced the excitement of “Two Minutes Longer” with Phao, walked “Side by Side” with Trong Hieu, and indulged in “Soulmates” with Karik. All of these created an explosive and colorful music night.

Interesting experiences at accessory booths, playgrounds, and eateries

Hyundai Experience 2023 also offered interesting experiences at accessory booths, playgrounds, and eateries. Customers had the opportunity to shop for genuine accessories and explore high-quality accessories such as BC Racing shock absorbers, 3M window films, or genuine Shell lubricants. In addition, participants could enjoy delicious food and participate in a variety of entertainment activities. The children also had their own kid zone area with exciting games such as statue painting or origami folding.

Hyundai Experience Day 2023 was not just a test drive event for cars, but also a journey to connect consumers with Hyundai Thanh Cong through technology, music, and culture. It was a token of gratitude, a gift that Hyundai Thanh Cong Vietnam wanted to give to customers who have supported them during this period of time.

Thai Son (Tuoitrethudo)

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