Kia to introduce new pickup truck

Kia representatives have recently conducted a confidential meeting with Australian dealers to strategize the release of a brand-new pickup truck model in 2025, as reported by The Drive.

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Kia may introduce a new pickup truck in 2025. Photo: Carbuzz.

According to multiple sources, the Korean automaker has been preparing the production plan for the pickup truck since 2020. As a result, it is not only a trendy vehicle, but also well-prepared to compete with other competitors in the same segment such as the Toyota Hilux and Ford Ranger.

This pickup truck has been spotted testing on the road with a camouflage wrap. Its design is inspired by the body-on-frame SUV Mohave, which is currently distributed in the North American and European markets.

The model will directly compete with the Ford Ranger and Toyota Hilux. Photo: Carbuzz.

However, the success of this vehicle is not high as customers’ preferences for pickup trucks are somewhat different from SUVs or sedans. Buyers tend to be loyal to certain pickup truck brands instead of trying out new ones.

For example, despite its impressive style and smart features, the Hyundai Santa Cruz falls short compared to the Ford Maverick in the US market. Currently, there is no further information about the specifications, price, or engine of the new pickup truck.

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