Car enthusiasts in Vietnam have seen a surge in recent years, with the arrival of several supercars in the country, the latest being the McLaren Elva owned by businessman “Minh Nh?a”. This indicates that Vietnam is becoming a potential market for luxury car brands.
To keep up with this trend, Lamborghini has expanded its presence in Vietnam by opening its first official showroom in Ho Chi Minh City. Interestingly, the showroom’s opening day also marked the brand’s 60th anniversary.
Lamborghini Ho Chi Minh was inaugurated on December 12, 2023, and is located within the premises of Hilton Saigon in District 1.
While the personalization factor plays a significant role, Lamborghini Ho Chi Minh’s showroom space is not extensive. It currently showcases two iconic models: the Huracan Technica and the Urus Performante.
Lamborghini Urus Performante is the leading high-performance super SUV in the world.
The event was graced by Mr. Francesco Scardaoni – Regional Director of Automobili Lamborghini in Asia Pacific (left).
The vehicle display area includes a section dedicated to selling fashion accessories and Lamborghini-themed models and toys.
The customer consultation area is situated in a more secluded space. Here, users can personalize their preferred car configurations, ranging from the product line to wheel options,…
Users can also explore convertible roof options…
And even seat upholstery choices.
The comprehensive exterior paint color chart is visually presented through metal pieces.
Customers can explore options for brake caliper colors, different wheel cap designs,…
Some optional wheels are also displayed to provide easy reference for users.
Lastly, there is an accessory area for customers to purchase additional items related to the car that may interest enthusiasts, such as headphones, carbon mirrors, or travel bags.
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