Automobili Lamborghini celebrates 60 years of extraordinary achievements in the automotive industry with the opening of the Lamborghini Ho Chi Minh showroom on December 12.
The showroom is situated within the Hilton Saigon hotel in District 1, the cultural and financial center of Ho Chi Minh City.
With the inauguration of Lamborghini Ho Chi Minh and the celebration of Lamborghini’s 60th anniversary, sports car enthusiasts in Vietnam enter an exciting new era.
Throughout its 60-year journey, Lamborghini has consistently pushed boundaries and set new industry standards. To commemorate this significant milestone, the Lamborghini distributor in Ho Chi Minh City presents an exclusive digital art piece titled “Lamborghini: Boundless Ingenuity, Timeless Legacy.”
Inspired by Lamborghini’s 60-year development journey, talented artists have collaborated to create a vibrant 3D motion graphics artwork. This captivating piece depicts important milestones in the brand’s history and the inauguration of the Lamborghini Ho Chi Minh showroom.
Behind these visually stunning 3D graphics is the experienced X3D STUDIO team from Singapore. Vietnamese music producer and DJ, Larria, enriches the masterpiece with captivating sound effects. Through the skillful fusion of the distinct roar of the Lamborghini engine, elegant Italian musical instruments, and unique Vietnamese traditional tones, the artwork offers a rich and immersive audio experience.
With the launch of this multi-sensory artwork, guests are treated to a sensory feast that retraces Lamborghini’s 60-year journey. Against the backdrop of Ho Chi Minh City’s iconic cityscape, the artwork symbolizes the seamless integration of the past, present, and promising future of the Lamborghini brand.
Enthusiasts and media attending the event had the opportunity to witness the Lamborghini Urus Performante, the world’s top-performing high-performance SUV. Combining exceptional performance with an athletic and contemporary design, the Urus Performante offers flexible driving modes suited for various terrains.
Francesco Scardaoni, Regional Manager of Automobili Lamborghini in Asia-Pacific, stated, “Vietnam is a market with great potential, and the opening of the Lamborghini showroom in Ho Chi Minh City underscores the country’s development and the Asia-Pacific market as a whole.”
The collaboration between Automobili Lamborghini and S&S Group, showcased by the opening of the first showroom in Ho Chi Minh City, promises extraordinary experiences for car enthusiasts. The new showroom eagerly awaits familiar customers as well as new, modern, and dynamic customers.
The strategic choice to locate the Lamborghini Ho Chi Minh showroom at the Hilton Saigon hotel provides sports car enthusiasts, especially Lamborghini enthusiasts, with an environment that matches the brand’s prestigious status.
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