According to the PPG Global Color Popularity report – a global supplier of paints, coatings, and special materials, white is the most popular car color in 2021. The paint colors for cars in the past year are as follows: white 35%, black 18%, gray 14%, silver 11%, green 8%, red 7%, beige 4%, and two-tone cars 1%.
Therefore, it is evident that white cars have a higher percentage of buyers compared to all other colors.
In the Vietnamese market, aside from customers who choose cars based on their destinies, sales consultants often recommend white cars to customers over other colors. The reason behind this recommendation is that white paint is clean, less likely to show dust, and enhances the car’s appearance and resale value. Used car salespeople also prefer white cars and often purchase them at higher prices compared to other paint colors.
So, why is white so popular? Let’s delve into the following article from Tinxe to find out.
White cars are generally priced higher than cars of other colors. White is the most popular and common color, with almost every car model offering white in its exterior color palette. Some car manufacturers even sell white cars at a premium compared to other colors. For instance, all Toyota models painted pearl white in Vietnam are priced 8 to 11 million VND higher than other colors. Honda models like HR-V, Civic, and Accord in pearl white versions are also more expensive by 5 to 10 million VND compared to other colors.
White cars have the property of lower heat absorption and reflection. This means that when sitting inside a white car, we will feel cooler, which also helps reduce fuel consumption for air conditioning. With the hot weather in Vietnam, along with the soaring fuel prices, white cars are a wise choice.
White never goes out of fashion, ranging from affordable to luxury cars. It always gives a modern, trendy, and luxurious vibe. Not only in the automotive industry, but white is also highly popular in several other sectors such as fashion and home decor, thanks to its neutral and easy-to-match color tone that appeals to many users.
White cars appear cleaner compared to other colors, except when the owner drives through muddy areas. If it only gets dusty due to normal urban traffic conditions, white cars still look relatively clean even after a long time without washing. Moreover, when scratched, imperfections are better concealed in white cars and are less noticeable compared to darker shades.
White cars are associated with a sense of elegance and are always in trend.
White symbolizes brightness, purity, and is often chosen for wedding dresses and school uniforms. According to feng shui, white belongs to the Metal element, and its energy is described as dry, bright, fresh, and clean. Furthermore, white also symbolizes completeness in both beginnings and endings.
White is the most favored color among car buyers and is less likely to depreciate in value when resold. Additionally, white cars always maintain a new and attractive appearance without aging like some other colors.
Why do used car dealers prefer white cars?
The preference for white cars among car buyers is significantly higher than other colors, accounting for 35% of the total vehicles produced in 2021.
