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The Toyota Camry is the only D-segment sedan that experienced a decline in sales in May. Photo: Th? Anh. |
According to a report from the Vietnam Automobile Manufacturers Association (VAMA), the total vehicle sales in May did not show any improvement, reaching 20,726 units, a decrease of 8% compared to the previous month. However, the D-segment sedan segment showed promising signs as it sold 400 units in May, an increase of 5.5% compared to April.
Kia K5 Accelerates but Still Falls Short of Mazda6
In May, Thaco delivered 103 units of the Mazda6 to customers, an increase of 5 units compared to the previous month. However, this number is still 32.6% lower compared to the same period last year. Since the beginning of 2023, the Mazda6 has maintained sales of over 100 units per month, surpassing the Kia K5 in terms of sales.
In the first five months of the year, the Mazda6 sold 512 units, ranking second in the D-segment sedan market after the Toyota Camry.
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The Mazda6 sells an average of 100 units per month. Photo: Minh Quân. |
The steady growth in sales of the Mazda6 is mainly due to the large promotional program offered by the company in the early months of the year. In June, customers who purchase the Mazda6 will receive full support for pre-tax fees. The 2.0 Luxury and 2.0 Premium versions are discounted by 100 million VND, bringing the listed prices to 799 million VND and 849 million VND respectively.
The 2.5 Premium version has the highest discount of up to 125 million VND. Therefore, after applying the discount, the price of this car model is only 924 million VND.
The Kia K5 also recorded a surprising increase in sales in May despite the sluggish market. The sales volume of this sedan model reached 91 units, an increase of nearly 60% compared to the previous month.
| Kia K5 Nearly Doubles its Sales in May | ||||||
| Kia K5 Sales from January 2023 to May 2023 | ||||||
| Label | January | February | March | April | May | |
| Units | 57 | 80 | 100 | 57 | 91 |
As of May, the total sales of the Kia K5 reached 385 units, accounting for 18% of the total sales in the segment. However, after several months of average sales not exceeding 100 units per month, the overall sales of the Kia K5 in the first quarter will be difficult to surpass the Mazda6, although the gap is not too large.
In June, customers who place an order for the Kia K5 will also enjoy a discount of 100% on pre-tax fees worth up to 100 million VND.
Honda Accord also Records Sales Increase
The slowest-selling sedan in the segment also recorded positive growth in May. Specifically, Honda Vietnam sold 8 units of the Honda Accord, an increase of 2 units compared to the previous month. In the first five months of the year, Honda Vietnam sold a total of 26 Accord units, still at the bottom of the segment in terms of sales. This figure is also lower than the number of Honda Accord cars sold in May 2022.
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Despite the increase in sales, the Honda Accord is still the slowest-selling car in the segment. Photo: Thu?ng Thu?ng. |
Honda has implemented numerous promotional programs for this D-segment sedan to stimulate purchases, but has not achieved the desired results. In June, customers who purchase the Honda Accord will continue to receive a discount of up to 140 million VND to clear the 2022 VIN batch. After the discount, the selling price of this D-segment sedan starts from 1,179 billion VND depending on the exterior color.
While competitors in the same segment have shown positive signs, the national car model of this segment, the Toyota Camry, has seen declining sales since the beginning of this year. In May, the sales volume of the Toyota Camry reached 198 units, a decrease of nearly 8% compared to April. Compared to the same period last year, the number of Toyota Camry vehicles sold has decreased by 56.2%.
In June, this D-segment sedan continues to be the focus of many dealers’ programs and promotions, with discounts of up to 100 million VND to stimulate purchases. Specifically, when contacting a Toyota dealer in Ho Chi Minh City, the sales advisor stated that this sedan model is currently directly discounted by 100 million VND, bringing the price of the Camry to the range of 1-1.3 billion VND depending on the version.
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Looking at the Vietnamese car market right now and humorously comparing it, we will see Camry as a well-behaved young girl, not outstanding in every aspect but easily becoming the choice of the “other half”. Teana, on the other hand, is like a dignified and tranquil woman, full of courage. Meanwhile, Mazda6 is like a hot girl, quickly attracting and captivating anyone’s gaze from the first encounter. As for Accord – with the elegance and experiences of a U30 lady, even though she is always praised by everyone, she hides something “difficult to deal with” in the minds of the majority.
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