Despite being in 2024, there are still some 2022 model year vehicles (VIN 2022) available at dealerships. To clear inventory, dealerships are offering significant discounts and promotions on vehicles with VIN 2022, including the Ford Explorer.
Currently, many dealerships nationwide are selling the Ford Explorer for only 1,999 billion VND. This is a substantial discount from the original price of 2,439 billion VND, amounting to a savings of up to 440 million VND. However, availability of Ford Explorers with a starting price below 2 billion VND and specific colors is limited.
The Ford Explorer is being offered at a discounted price below 2 billion VND to clear inventory.
In January 2024, Ford Vietnam is also providing a cash discount of 100 million VND for the Ford Explorer, a large SUV model. This dealership promotion may already incorporate the manufacturer’s discount.
It’s not only the Ford Explorer that is being heavily discounted in the Vietnamese market. Other models such as the Volkswagen Teramont, Volkswagen Touareg, Volvo XC90 Ultimate, Subaru BRZ, and Subaru Outback are also available with significant price reductions.
Historically, the Ford Explorer has not been a top-selling model in the Vietnamese market. Therefore, the fact that there are still SUVs priced in the billions in stock at dealerships is not surprising.
In 2023, Ford sold a total of 320 Explorers to Vietnamese customers, marking a decrease of 61.3% compared to 2022. The model was also among the top 10 slowest-selling cars in the market. The entry of a new competitor, the Hyundai Palisade, with a starting price of just 1,469 billion VND, added pressure on the American SUV model. In the last 3 months of 2023 alone, the Hyundai Palisade achieved sales of 413 units, surpassing the Ford Explorer.
Hyundai Palisade outsold Ford Explorer in just 3 months, exceeding its annual sales.
The Ford Explorer boasts a muscular and masculine American design. Inside, it offers a spacious 7-seat interior with noteworthy features such as an 8-inch center touchscreen, SYNC 3 entertainment system, Bang & Olufsen 12-speaker sound system, 10-way power-adjustable driver’s seat, digital dashboard, panoramic sunroof, heated steering wheel, and entertainment screens for the second-row seats, among others.
Under the hood, the Ford Explorer is powered by a 2.3L EcoBoost turbocharged 4-cylinder gasoline engine, mated to a 10-speed automatic transmission and 4-wheel drive (AWD). The engine delivers a maximum power of 297 horsepower at 5,500 rpm and a peak torque of 431.5 Nm at 2,500 rpm.
In addition, this large SUV model comes equipped with the Ford Co-Pilot 360 technology package, which includes various appealing features such as a 360-degree camera, collision warning, emergency braking assistance, blind-spot warning, cross-traffic alert when reversing, lane departure warning, lane-keeping assist, and active cruise control system.
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