Similar to the rest of the segments in the Vietnamese market, the A-segment SUVs have seen consistent growth in sales in December 2023. Despite being recently introduced on December 16, 2023, the Hyundai Venue has shown a promising start.
| Rank | Model | December 2023 | November 2023 | Percentage Increase/Decrease | Year-to-date 2023 |
| 1 | Kia Sonet | 1,354 | 1,204 | +12.4% | 11,366 |
| 2 | Toyota Raize | 312 | 139 | +124.4% | 4,546 |
| 3 | Hyundai Venue | 180 | – | – | 180 |
Sales figures for A-segment SUVs in December 2023 (unit: vehicles)
Kia Sonet: 1,354 vehicles
In December, Kia sold 1,354 units of the Sonet to Vietnamese customers, marking a 12.4% increase compared to the previous month. The Sonet continues to dominate the A-segment SUV market in Vietnam and outperforms its two competitors.
Throughout 2023, the Kia Sonet achieved a sales figure of 11,366 units, showing a 20.3% growth compared to 2022. Despite the challenging economic conditions, this A-segment SUV managed to maintain positive growth at a relatively high rate. With these impressive sales numbers, the Kia Sonet leads the A-segment SUV market and ranks 6th among the best-selling cars in the overall market in 2023. Furthermore, it remains the top-selling model of the Kia brand in Vietnam for the past year.
Kia Sonet
The Kia Sonet’s appeal lies in its modern and youthful exterior design, well-equipped features, and attractive price range of 519 – 574 million Vietnamese dong for 3 variants. Notably, this Korean car boasts full LED headlights with automatic on/off, a 10.25-inch touchscreen infotainment system with Apple CarPlay/Android Auto support, automatic dual-zone air conditioning with rear vents, a sunroof, wireless phone charging, and a 6-speaker audio system.
Under the hood, the Kia Sonet is powered by a 1.5L Smartstream petrol engine, delivering a maximum power output of 113 horsepower and a peak torque of 144 Nm. The engine comes paired with either an intelligent Smartstream IVT CVT transmission or a 6-speed manual transmission.
Toyota Raize: 312 vehicles
The Toyota Raize demonstrated a higher growth rate compared to its competitor, the Kia Sonet, with a remarkable 124.4% increase. However, the sales figure for the Raize in December 2023 was only 312 units, a quarter compared to the Sonet.
Throughout 2023, Vietnamese customers purchased 4,546 units of the Toyota Raize, significantly fewer than its Korean rival. As a result, the Toyota Raize secures the 2nd position in the segment.
Toyota Raize
At the beginning of January 2024, Toyota announced a new retail price for the Raize at 498 million Vietnamese dong, making it the most affordable option in the A-segment SUV market. This pricing strategy is expected to further drive the sales performance of the Toyota Raize in the coming year.
Similar to the Kia Sonet, the Toyota Raize boasts advantages such as a reputable brand, sporty and dynamic design. Additionally, this A-segment SUV is equipped with various features including full LED lighting, 17-inch sporty alloy wheels, a steering wheel with paddle shifters, a 7-inch digital instrument cluster, a 9-inch touchscreen infotainment system, push-button start, and automatic air conditioning.
Furthermore, it comes with safety features such as Hill Start Assist Control (HAC), Blind Spot Monitor (BSM), Rear Cross Traffic Alert (RCTA), 4 front/rear sensors, and 6 airbags.
Under the hood, the Toyota Raize houses a 1.0L turbocharged petrol engine, generating a maximum power output of 98 horsepower and a peak torque of 140 Nm. This engine is paired with a continuously variable transmission (D-CVT).
Hyundai Venue: 180 vehicles
The Hyundai Venue had a promising start with a sales figure of 180 units in the first half of December 2023. If this growth momentum continues, the Korean SUV may surpass the Toyota Raize in the upcoming year.
Hyundai Venue
In Vietnam, the Hyundai Venue is available in 2 variants with a price range of 539 – 579 million Vietnamese dong. This model bears resemblance to a downsized version of its larger sibling, the Palisade. Besides its appealing appearance, the vehicle is equipped with features such as LED headlights, 16-inch alloy wheels, an 8-inch touchscreen infotainment system with Android Auto/Apple CarPlay support, USB Type-C charging ports, a 6-speaker sound system, push-button start, smart key access, and automatic climate control with rear vents.
The safety features of the Hyundai Venue are also quite comprehensive in this segment, including 6 airbags, Electronic Stability Control (ESC), Hill-start Assist Control (HAC), a rearview camera, rear parking sensors, Vehicle Stability Management (VSM), Cruise Control, Tire Pressure Monitoring System (TPMS), and automatic headlights.
The highlight of the vehicle lies in its engine, offering superior power compared to its two aforementioned rivals. Specifically, the Venue is equipped with a 1.0L 3-cylinder turbocharged gasoline engine, delivering a maximum power output of 120 horsepower and a peak torque of 172 Nm. This engine is paired with a 7-speed dual-clutch automatic transmission and a front-wheel drive system.
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