THACO AUTO and BMW have recently introduced the state-of-the-art ConnectedDrive smart connectivity system in Vietnam for the first time.
This groundbreaking digital connection technology developed by BMW enables customers to connect with their vehicles through the My BMW application installed on smartphones.
“With over 10 million users of the My BMW application, BMW has successfully demonstrated its advanced digital approach to customer engagement. This application allows BMW to directly communicate with customers and provide them with support by managing data securely and effectively,” shared Pieter Nota, a member of the BMW Group board of management responsible for brand management, sales, and customer engagement.
The My BMW application optimizes the ConnectedDrive connection system’s advantages. It currently boasts over 10 million users globally, with more than 2 million daily users and thousands of 5-star ratings on the Apple Store. Through this application, customers can fully manage their vehicle information, update software, check status, and even control the vehicle remotely. The new BMW 3 Series is the first vehicle in Vietnam to be equipped with the ConnectedDrive connection.
Experience Cutting-Edge Digital Features with the New BMW 3 Series
In addition to well-known driving support technologies like parking assist and automatic reverse with rear-view camera integration, the BMW 330i M Sport version is equipped with intelligent ConnectedDrive connectivity features such as Online Navigation. The BMW map has the ability to understand user habits, predict the best route to desired locations, and provide relevant suggestions. Additionally, this feature allows online search for favorite locations on the map, enabling users to create personalized routes based on their daily travel preferences.
A notable addition to the BMW 330i M Sport ConnectedDrive is the enhancements made to voice control through the Intelligent Personal Assistant. The virtual assistant seamlessly integrates with the BMW OS 8.0 operating system on the 3 Series, allowing users to easily activate it with the familiar command “Hey BMW.” With ConnectedDrive, users can now access updated weather information, open maps, use applications, retrieve information, and control basic vehicle systems.
The ConnectedDrive system also enables users to remotely update software (Remote Software Upgrade). This feature ensures that customers always have the latest versions of the operating system and smart applications, enhancing features and increasing security.
Premium Conveniences on the My BMW Application
The “My BMW” application was first launched by BMW in July 2020, replacing the previous application “The Connected.” Since then, the My BMW application has continuously expanded and optimized based on user feedback.
The interface of the My BMW application in Vietnam features 4 main tabs: Vehicle, Map, Services & Store, and Profile. Each tab has a distinct design interface to optimize features, ensuring an intuitive and user-friendly experience.
Vehicle Tab: Provides information and functions related to the vehicle, such as displaying technical specifications. Users can remotely control the vehicle, including locking/unlocking doors, flashing lights, turning on the fan, honking the horn, and more. Additionally, users can track the vehicle’s location online and schedule maintenance and repairs.
Map Tab: Displays map information, including travel plans and route information. Users can easily search for fuel stations, rest stops, and vehicle maintenance locations on their phone screen. Particularly, users can pre-search for locations on their phone and send the navigation information to the vehicle using the “Send to my BMW” feature. The navigation data will be automatically displayed on the vehicle’s screen, saving time and increasing convenience during use.
Services & Store Tab: Provides information on maintenance schedules, repairs, and allows users to schedule appointments proactively. Users can also explore and discover new BMW models through this tab.
Profile Tab: Allows users to access their personal profiles, configure and personalize displayed information and preferences to suit their needs. Another highlight of the My BMW application is the Digital Key feature, which allows users to use their smartphones or smartwatches as the main key. Owners can share the Digital Key with up to 5 friends and family members.
The introduction of ConnectedDrive and the new My BMW application in Vietnam marks a new milestone in BMW’s digital customer engagement strategy. It is expected that the ConnectedDrive system will be equipped in many BMW models in Vietnam in the future. In addition to introducing the ConnectedDrive system and the new My BMW application, customers who purchase BMW vehicles will also receive a standard 5-year unlimited kilometer warranty package. The extended warranty period of 2 years compared to before provides customers peace of mind when using their vehicles, reaffirming BMW’s commitment to premium maintenance services in Vietnam.
TH (Tuoitrethudo)
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