Ford Territory achieves impressive sales, surpasses 10,000 units in 2023

With over a year on the market and more than 10,000 units sold, the Ford Territory has been increasingly attractive to consumers.

Leading in technology, reinforcing its position

Ford Territory is a global product developed and designed at Ford’s studio in Australia. It is the result of Ford’s global design team and is assembled locally at the Ford Hai Duong plant.

The Territory features a strong and modern overall design, spacious interior, and fully equipped with safety and intelligent driver assistance features. It targets young families and independent individuals who appreciate novelty, youthfulness, dynamism, and luxury. Since its launch, the Ford Territory has been well-received by customers and has gradually established its attractiveness in the Vietnamese market.

Throughout 2023, Ford Territory achieved positive monthly sales, especially in the 4th quarter with consecutive record-breaking retail sales in November and December, reaching 1,066 units and 1,148 units respectively. This raised Ford Territory’s cumulative sales for the year to 8,096 units. Remarkably, just over 1 year after its launch in the Vietnamese market, Ford Territory surpassed the milestone of 10,000 units delivered to customers, which is a clear testament to the domestic customers’ affection for this product.

Modern design, smooth operation, customer satisfaction

Ford Territory is the result of Ford Motor’s “Smart” design pillar and the design philosophy of “The Power of Continuous Energy Flow”. The Territory has a strong, sporty, and dynamic exterior design created by design details and horizontal LED lighting systems that accentuate the modern appearance of a Ford vehicle.

The interior of the New Generation Territory offers a comfortable and refined space, suitable for various customer needs, whether for work, hobbies, or family trips. The highlight of the interior is the spaciousness and luxury design that extends across the entire width of the space. The color schemes of the interior design bring youthfulness and harmony. The flat floor design optimizes the space for every position in the vehicle.

In addition, modern features and equipment such as dual-zone air conditioning with fine dust filtering function, rear passenger air vents, seat cooling function, panoramic sunroof, wireless smartphone charging and connectivity enhance the experience for all passengers to a new level.

Ford Territory is also equipped with the advanced Ford Co-Pilot 360 TM driver assistance technology package, which includes nearly 20 outstanding safety features such as automatic parking assist, Blind Spot Information System (BLIS) combined with Cross Traffic Alert, Collision Warning combined with emergency brake assist (AEB), etc. These features help drivers feel more confident when controlling their vehicles. Furthermore, Ford Territory has 4 driving modes, an electronic transmission lever, and electronically controlled power steering with the ability to compensate for steering deviation and reduce steering wheel vibration, bringing impressive driving performance. With a quick, accurate, and efficient 7-speed transmission, Ford Territory saves fuel while enhancing safety. These features lead the premium segment and become intelligent standards on vehicles.

In addition to ensuring product quality, Ford is one of the pioneering brands in customer engagement to build close relationships with customers and enhance the ownership experience. Ford is actively implementing the Ford+ plan, which is aligned with the rapidly changing consumer habits and usage of vehicles by young customers.

A series of new applications are designed to provide customers with easy-to-use and useful ownership experiences, with a commitment to “Always accompany” throughout the ownership and use of the vehicle. These include Online Service Appointment, Product Expert Consultation, Explore Your Ford, or the strong deployment of Ford Guest Experience at the entire dealership network.

TH (Tuoitrethudo)