Toyota’s sales volume has increased significantly in 2023, reaching 11.23 million units worldwide, cementing its position as the largest automaker in the world, surpassing Volkswagen Group’s second place with 9.24 million units sold.
The Toyota and Lexus brands had a total sales volume of 10,307,395 vehicles in 2023, including 824,258 Lexus models. Toyota’s subsidiaries, Daihatsu and Hino, sold 790,441 and 135,203 vehicles respectively. The production of all Toyota brands also surged in the past year, reaching a total of 11.51 million vehicles, a significant increase from the 10.61 million vehicles the manufacturer produced the previous year. The production in the domestic market of Japan also increased to 4.3 million units, while the remaining 7.2 million units were produced in other markets including North America and Europe.
The cumulative sales volume of the Toyota and Lexus brands has almost consistently increased every year since 2011, except for 2020 when sales declined due to the COVID-19 pandemic. Sales volume last year increased by 7.7% compared to 2022, notably strong in North America where sales rose by 7%, in Europe where sales increased by 9.1%, and in Japan where sales increased significantly by 29.8% to 1.67 million units. Interestingly, sales declined by 1.7% in China due to increased competition.
In 2023, Toyota’s battery-electric vehicle (BEV) sales were much more modest compared to its competitors, with the Japanese automaker selling only 104,018 BEVs last year, but compensated for this by delivering 3.42 million hybrid electric vehicles (HEVs), 26,859 mild hybrid electric vehicles (MHEVs), and 124,755 plug-in hybrid electric vehicles (PHEVs).
In the company’s 2023 year-end review and future outlook, Toyota President Akio Toyoda stated that he will lead the group to return to the basics to address a series of scandals that have somewhat overshadowed their recent sales successes. In early January 2024, news broke that Toyota Industries Corp had manipulated test results to obtain certification for its vehicles, leading to the suspension of production of 10 models. Previously, in December 2023, Daihatsu was found to have manipulated safety test results dating back to 1989.
“I would like to deeply apologize to our customers and stakeholders for the inconvenience and concerns caused by the ongoing misconduct at Hino Motors, Daihatsu, and Toyota Industries,” Toyoda said.
Sơn Phạm (Forum.autodaily.vn)
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