Not only the “golden egg-laying duo” City and CR-V, but Honda also applies a new incentive program for 3 models HR-V, Civic, Accord in the last days of February 2024. Accordingly, all 3 imported models from Thailand are supported by the company with a 50% reduction in registration fee, applied at a rate of 10%. In addition, the Honda Civic and Accord pair will also receive an additional 1 year of body insurance.
Honda HR-V in Vietnam currently has 3 versions: G, L, and RS with corresponding prices of 699 million, 826 million, and 871 million VND. Accordingly, customers buying this B-segment SUV will save an amount from 35 – 52 million VND, depending on the version.
With the Honda Civic, this model has prices ranging from 730 – 870 million VND for 3 versions. The discount value for this C-segment sedan in the last days of February 2024 ranges from 36 – 52 million VND.
Meanwhile, Honda Accord is priced from 1.319 billion VND. When buying this D-segment sedan, customers can save about 66 million VND.
Honda Vietnam’s incentive program will be applied to customers who sign vehicle purchase contracts and complete 100% payment procedures from February 20th to the end of February 29th, 2024. The compact MPV Honda BR-V continues to have no promotion, like in January 2024.
| Vehicle model | Incentive | Conditions applied |
| Honda HR-V | – 50% reduction in registration fee | Customers who sign vehicle purchase contracts and complete 100% payment procedures from February 20th to the end of February 29th, 2024. |
| Honda Civic |
– 50% reduction in registration fee – Additional 1 year of body insurance |
|
| Honda Accord | ||
| Note: The reduction in registration fee is applied at a rate of 10% |
Incentive program for the 3 models Honda HR-V, Civic, and Accord
The trio of imported cars Honda HR-V, Civic, and Accord have not achieved high sales in the Vietnamese market. The main reason leading to this situation is the higher selling price compared to competitors in the same segment.
In 2023, Honda sold 3,804 HR-V to Vietnamese customers, ranking 4th in the segment after Hyundai Creta, Toyota Corolla Cross, and Kia Seltos. Meanwhile, the corresponding figure for Honda Civic is 1,222 cars, ranking last in the C-segment sedan segment.
With Honda Accord, this D-segment sedan only achieved a sales figure of 58 cars and was at the bottom of the segment. At the same time, Honda Accord also continues to be listed as one of the least popular models in the Vietnamese market last year.
The new incentive program may help the trio Honda HR-V, Civic, and Accord maintain their attractiveness in this downturn period of the Vietnamese auto market.
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