On February 15, 2024, TC Group announced the sales results of Hyundai cars for January 2024. During the past month, the total sales of Hyundai cars reached 3,569 units, a 67% decrease compared to December 2023. Additionally, in January 2024, no Hyundai car model achieved sales of over 1,000 units.
The best selling Hyundai model is still the Accent with 916 units sold, a 48% decrease compared to December 2023. The Hyundai Grand i10 follows in second place with sales halted at 480 units, a 57.7% decrease. Meanwhile, the Hyundai Creta stands in third place with sales reaching 413 units, a 78.8% decrease.
Following these models are the Hyundai Custin with 244 units sold, Tucson with 209 units, Venue with 196 units, Elantra with 153 units, Santa Fe with 130 units, Palisade with 85 units, and Stargazer with 75 units. Most of these models experienced a decrease in sales compared to the last month of 2023, with the exception of the newcomer Hyundai Venue. The sales of this A-segment SUV increased slightly by 8.1%, due to Hyundai Venue only being available for sale in the second half of December 2023.
Commercial Hyundai models achieved sales of 668 units in January 2024. Among them, 123 units were exported to international markets, including the Mighty N250 light truck to Peru and the Solati 16-seat minibus to the Philippines.
| Car Model | CBU/CKD | January 2024 | December 2023 | Growth/Decrease Rate |
| Hyundai Accent | CKD | 916 | 1,762 | -48% |
| Hyundai Grand i10 | 480 | 1,135 | -57.7% | |
| Hyundai Creta | 413 | 1,953 | -78.8% | |
| Hyundai Custin | 244 | 809 | -69.8% | |
| Hyundai Tucson | 209 | 1,147 | -81.7% | |
| Hyundai Venue | 196 | 180 | +8.1% | |
| Hyundai Elantra | 153 | 377 | -59.1% | |
| Hyundai Santa Fe | 130 | 890 | -85.3% | |
| Hyundai Palisade | 85 | 258 | -67% | |
| Hyundai Stargazer | CBU | 75 | 407 | -81.5% |
| Commercial Vehicles | CKD/CBU | 668 | 936 | -28.6% |
| Total | 3,569 | 10,844 | -67% |
Hyundai car sales in January 2024 (units)
The decrease in Hyundai sales by one-third compared to December 2023 is not surprising, as the government’s 50% preferential registration fee policy officially expired in January 2024. Additionally, January 2024 coincided with the approach of the Lunar New Year, which limited the purchasing mindset of customers and resulted in a decrease in Hyundai sales as well as the overall market. After the Lunar New Year period, the market is expected to stabilize and car sales are expected to increase in the following business months.
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