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Approximately 34% of cars are unable to meet their launch dates due to production issues. Photo: Motor1. |
According to Motor1, car manufacturers have struggled to launch new cars on time during the period from 2020 to the present. The push for electric cars and the variables from the global pandemic have disrupted the supply chain. These factors have contributed to a significant increase in the percentage of delayed launches for many new car models.
A recent report by PwC Consulting revealed that up to 34% of new car launches in 2023 have faced production delays. Along with approximately 21% of new models being delayed for other reasons, over half of the new cars this year have been postponed and unable to debut as planned.
According to PwC, the organization calculated the extent of production delays, including limitations with labor resources, meeting quality standards, and supply chain issues, while comparing the actual start of production to the planned dates for car manufacturers.
Based on PwC’s analysis, these delays could cost car manufacturers approximately $200 million per year, equivalent to a loss of $30 to $50 billion across the entire automotive industry. In 2018, only about 5% of new cars faced production delays, while 18% of new cars were delayed for other reasons. In 2017, the numbers were 0% and 13% respectively.
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Tesla Cybertruck is one of the longest delayed models. Photo: Tesla Live. |
However, 45% of new cars were launched on time in 2023, the largest recorded figure since 2019. In 2018, car manufacturers met the deadlines for 77% of new models, while this number was 87% in 2017.
PwC’s research also identified several factors contributing to the delays in launching new cars, including the presence of new electric models, advanced driver assistance systems (ADAS), and software used in cars.
Reducing the rate of production delays in the automotive industry to pre-pandemic levels seems almost impossible, according to Motor1. PwC’s report predicts that these delays in new car production will continue to increase until 2026, when global car manufacturers plan to introduce a large number of electric cars to the market.
According to PwC, the rate of delayed new car launches will range from 20-40% between now and the end of 2026.
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