The A-segment SUV is quite popular in Vietnam due to its modern design, compact size, sufficient equipment, and affordable price. In January 2024, most A-segment SUV models in Vietnam saw a decrease in sales, except for the Hyundai Venue.
| Rank | Model | January 2024 | December 2023 | Change Rate | Year-to-date 2024 |
| 1 | Kia Sonet | 710 | 1,354 | -47.5% | 710 |
| 2 | Toyota Raize | 263 | 312 | -15.7% | 263 |
| 3 | Hyundai Venue | 196 | 180 | +8.1% | 196 |
A-segment SUV Sales Table in January 2024 (unit: vehicles)
Kia Sonet: 710 vehicles
Kia Sonet continued to be the best-selling A-segment SUV in January 2024 with 710 vehicles sold. Compared to December 2023, the sales of this South Korean model decreased by 47.5%. Sonet not only leads the segment but also becomes Kia’s best-selling model and one of the most popular cars in the market.
Kia Sonet
In 2023, Kia Sonet was also the most chosen A-segment SUV by Vietnamese consumers. This is not surprising as Kia’s model has a fashionable and modern exterior design, well-equipped in the segment, and attractive prices ranging from 519 – 574 million VND for 3 versions.
Some notable features of the Kia Sonet include full LED headlights with automatic on/off, a 10.25-inch touchscreen infotainment system with Apple CarPlay/Android Auto support, automatic air conditioning with rear vents, a sunroof, wireless phone charging, and a 6-speaker sound system.
The Kia Sonet is powered by a 1.5L Smartstream petrol engine with a maximum power output of 113 horsepower and a peak torque of 144 Nm. The engine is paired with an intelligent Smartstream IVT continuously variable transmission or a 6-speed manual transmission.
Toyota Raize: 263 vehicles
In January 2024, Toyota Raize was priced at only 498 million VND, the cheapest in the A-segment SUV. However, this could not help Toyota’s model achieve high sales.
In January 2024, Toyota Raize only sold 263 vehicles, one-third of its rival Kia Sonet. Compared to December 2023, the sales of this model decreased by 15.7%.
Toyota Raize
In addition to the competitive price, the Toyota Raize also features a sporty exterior design, sufficient equipment, and a reputable brand. The car is equipped with full LED headlights, 17-inch sporty alloy wheels, paddle shifters on the steering wheel, a 7-inch digital instrument cluster, a 9-inch touchscreen infotainment system, push-button start, and automatic air conditioning.
Furthermore, the car stands out with safety features such as Hill-start Assist Control (HAC), Blind Spot Monitor (BSM), Rear Cross-Traffic Alert (RCTA), 4 front/rear sensors, and 6 airbags.
The Toyota Raize is powered by a turbocharged 1.0L petrol engine with a maximum power output of 98 horsepower and a peak torque of 140 Nm. The engine is paired with a continuously variable transmission (D-CVT).
Hyundai Venue: 196 vehicles
As mentioned above, Hyundai Venue is the only A-segment SUV that has seen an increase in sales with a growth rate of 8.1% to 196 vehicles. However, this result is due to the fact that the Hyundai Venue was just launched in mid-December 2023, so the sales during that month were not high.
Hyundai Venue
As a newcomer to the A-segment SUV, the Hyundai Venue attracts attention with its exterior design resembling a downsized version of the Palisade. In addition, the car is equipped with features such as LED headlights, 16-inch alloy wheels, an 8-inch touchscreen infotainment system with Android Auto/Apple Carplay support, USB Type-C charging port, a 6-speaker audio system, push-button start, smart key, and automatic air conditioning with rear vents.
The safety features of the Hyundai Venue are also quite comprehensive in the segment, including 6 airbags, Electronic Stability Control (ESC), Hill-start Assist Control (HAC), rearview camera, rear sensors, Vehicle Stability Management (VSM), Cruise Control, Speed Limiter, Tire Pressure Monitoring System (TPMS), and automatic headlights.
The Venue is equipped with a powerful engine compared to the two aforementioned rivals. Specifically, the car uses a 1.0L turbocharged 3-cylinder gasoline engine with a peak power of 120 horsepower and a peak torque of 172 Nm. The engine is combined with a 7-speed dual-clutch automatic transmission and front-wheel drive.
The Hyundai Venue in Vietnam is available in 2 variants with prices ranging from 539 – 579 million VND.
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Looking at the Vietnamese car market right now and humorously comparing it, we will see Camry as a well-behaved young girl, not outstanding in every aspect but easily becoming the choice of the “other half”. Teana, on the other hand, is like a dignified and tranquil woman, full of courage. Meanwhile, Mazda6 is like a hot girl, quickly attracting and captivating anyone’s gaze from the first encounter. As for Accord – with the elegance and experiences of a U30 lady, even though she is always praised by everyone, she hides something “difficult to deal with” in the minds of the majority.
Mitsubishi Xpander maintains its reign, continuing to dominate the MPV segment in September.
According to a report from the Vietnam Automobile Manufacturers Association (VAMA), the sales of Mitsubishi Xpander reached 1,918 units in September 2023.
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