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Rolls-Royce achieved sales of 6,031 cars in 2023. Photo: Hoi An. |
Recently, luxury car brand Rolls-Royce announced that its sales for the 12 months of 2023 reached 6,031 cars. This is the second consecutive year that the automaker has achieved record-breaking sales in its 118-year history.
According to Motor1, the main reason for the strong sales growth of this car model in 2023 is due to the brand’s special Bespoke personalization program. This program allows customers to customize the engine and interior according to their preferences and personal style. As a result, customers who choose Rolls-Royce feel truly unique.
In the past year, Rolls-Royce has also discontinued the production of the Wraith Coupe and Dawn convertible models. However, this did not significantly impact the brand’s sales as the Cullinan continues to be the best-selling model, followed by the Rolls-Royce Ghost in second place.
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Rolls Royce Spectre. Photo: Rolls-Royce. |
The luxury car brand has also introduced the electric model Spectre EV in late 2022 and started delivering the first orders in the third quarter of this year. Rolls-Royce also stated that the company has received a huge number of orders for the Spectre EV model.
It is expected that by 2025, the brand will be able to complete production and deliver enough cars for the pre-orders. This year, Rolls-Royce has also planned to expand its factory at Goodwood Estate (US).
“Rolls-Royce’s new factory will be designed and constructed in a secluded area. From the outside, few will be able to accurately locate the production site,” a Rolls-Royce representative shared with the press previously.
In Vietnam, Rolls-Royce has also launched the luxury electric car model, the Spectre, this week. This will also be the most expensive EV in Vietnam, with an estimated cost of nearly 20 billion VND.
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